NerdWallet is an American personal finance company, founded in 2009 by Tim Chen and Jacob Gibson. It has a website and app that earns money by promoting financial products to its users.
History
NerdWallet was founded in August 2009 by Tim Chen and Jacob Gibson, with an initial capital investment of $800.[1][2] Its first product was a web application that provided comparative information about credit cards.[3] Subsequently, it generated large quantities of content to help boost its search engine results.[4][5] Website traffic grew quickly in 2010[6]