Suntory Oceania, formerly known as Frucor and Frucor Suntory, is a Japanese-owned beverage company operating in Australasia, and headquartered in Sydney, Australia and Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[3] Suntory Oceania partners with PepsiCo and Sanitarium in the region.
History
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6]