The Sanitarium Health and Wellbeing Company is the trade name of two sister food companies (Australian Health and Nutrition Association Ltd[1] and New Zealand Health Association Ltd).[2] Both are wholly owned by the Seventh-day Adventist Church.
Founded in Melbourne, Victoria, in 1898,[3] Sanitarium has factories in Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. All the food products it manufactures and markets are plant derived or vegetarian. Its flagship product is Weet-Bix sold in Australia and New Zealand.
History
During his time in Australia in the 1890s, William C. White convinced Seventh-day Adventist Edward Halsey, a baker at John Harvey Kellogg's Battle Creek Sanitarium, to emigrate to Australia.