Sungsimdang is a Western-style bakery in Daejeon, South Korea. It is most well known for soboro-ppang and chive bread. The small chain has been hailed as one of the best in the nation[1] and is a representative brand of the city.[2][3] Annual sales were KRW 53.2 billion in 2018.[4]
History
In December 1950, founder Lim Gil-soon and his family left Heungnam Pier on the ship SS Meredith Victory and settled on Geoje Island. Lim boarded a train in 1956 to move his family to Seoul, but the train broke down at Daejeon Station and so the family remained in Daejeon. Lim and his family had nowhere to go, so they visited the Daeheung-dong Catholic Church near Daejeon Station and informed the priest of their situation. The priest gave them two bags of flour out of sympathy, and Lim started a steamed bun business with a "Sungsimdang" sign in front of Daejeon Station.