Paris Baguette or Paris Croissant, is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.
Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local subsidiaries in the United States, headquartered in Bergen County, New Jersey; as well as expanding to Vietnam, Indonesia, Singapore, Mongolia, and other countries. In the U.S., Paris Baguette is particularly popular within the New York metropolitan area.
Operations
In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of December 2024, the chain had over 3,700 retail stores in South Korea, over 200 stores in the United States, and more than 10 stores in Canada.[1] Paris Baguette also launched retail stores in France, United Kingdom, China, Malaysia, Vietnam, Indonesia, Mongolia and so on.[2]