Menu and products
The restaurant provides a varied menu to accommodate a broad customer base, from casual fast food to traditional comfort meals.[10] Its production facility, situated in Kota Padawan, Sarawak, responsible for managing the pre-preparation of its menu choices.[10]
Key highlights of the menu include SugarBun's Broasted Chicken, hailed as their top-selling item;[11] additionally, patrons have the opportunity to savour a spicy variant of this popular dish known as Lak Lak Chicken. These dishes are often complemented with Savory Rice and pickles, which are considered signature accompaniments. Alternatively, mashed potatoes and coleslaw are available as options to complete the meal.
Furthermore, the menu features a selection of Western-influenced dishes, including Spaghetti, Fish fillet and savoury rice, Chickies (chicken breast fillets) and Fish and chips. Moreover, they also offer a diverse selection of burgers such as the classic Fish Burger, Swingger Burger, as well as Chicken and Beef options.
Patrons can also enjoy an array of Asian-inspired dishes, such as the Broasted Kano Meal with options for Pedas and Satay sauce. Traditional favourites include Laksa Sarawak, Sambal Eco-Fish, Garoupa Fried Rice, Nasi Lemak and Chicken Curry.[6][12][13] Moreover, the menu boasts claypot specialties like Chicken Mushroom, Beef Stew and Assam Fish, served with a choice of mixed grain rice or steamed fragrant rice, depends on the outlet. The menu further offers a range of soups, including Chicken Mushroom Soup and Fish Soup.
In 2024, SugarBun expanded its menu to include Kolo Mee with minced chicken. The restaurant also introduced new beverages, such as Ais Gula Apong, Rainbow Jelly 3-Layer Tea and Air Bandung.
Apart from its diverse menu offerings, SugarBun also sells Borneo Specialty Sauce. This includes Sabasco sauce, originating from Sabah's momporok chili from Kunak, as well as Borneo Tuhau Wild Borneo Chilli.
The fast-food chain also provides a range of beverages, featuring popular choices like the three-layer tea, iced Milo and three-layer coffee.[13] In 2019, SugarBun's franchisor, SB Supplies & Logistics Sdn Bhd, entered into a Memorandum of Understanding (MoU) with Coca-Cola Malaysia. This agreement grants Coca-Cola Malaysia the right to become the official soft drink provider at SugarBun and Pezzo East Malaysia outlets.[8]
Notably, the restaurant is progressively eliminating the use of flavor enhancers like monosodium glutamate (MSG) in its culinary creations. This aligns with the growing demand for healthier dining options among its patrons.[10]
