Studio Realive is a South Korean metaverse content production company established by SM Entertainment. It specializes in post-production, VFX production, virtual human, VR production, music video studio, and virtual studio. The company was formed to differentiate metaverse content based on the culture technology SM has accumulated. It has established a joint venture with AMAZE to form Studio A and has recently acquired Studio Clon.
History
On July 12, 2022, SM Entertainment announced that it had established Studio Kwangya, a company specializing in metaverse content production technology.[2] The company's business areas are post-production, VFX production, virtual human, VR production, music video studio, and virtual studio.[3] These business areas are established through joint ventures with top domestic and foreign-related businesses, mergers and acquisitions, and recruiting "talented" people.[4] Lee Sung-soo and Tak Young-jun stated that the company's establishment specialized in "differentiated" metaverse content based on the culture technology (CT) SM has "accumulated" to date.[5] An official from the company noted that "international entertainment companies based on diverse genres had expressed interest" in SM Culture Universe (SMCU) and are "promoting a metaverse content production partnership based on the content production technology and capabilities" of the company.[6]
It was then reported that AMAZE had established a joint venture with Studio Kwangya.[7] The two companies had founded Studio A, a global VR concert production company.[8] As SM is carrying out a business that incorporates virtual reality into artist activities, the establishment of the joint venture is planned to showcase different collaborations with artists throughout K-pop in the VR metaverse environment.[9] On April 26, 2023, SM announced that it had secured a 51% stake in Studio Clon through Studio Kwangya on April 19 and made it the company's new subsidiary.[10] Studio Clon was acquired to "reinforce [the company's] metaverse and content capabilities," implement SM 3.0 business strategies, and "enhance its virtual IP rights" by combining Studio Clon's technology with the virtual human and visual special effects technologies possessed by the company.[11]
In September 2023, Studio Kwangya changed its company name to Studio Realive.[12]
Subsidiaries
- Studio A (2022)
- Studio Clon (2023)
References
- http://www.slist.kr/news/articleView.html?idxno=445204 Single List, retrieved April 30, 2023^
- Da-yoon Kang. http://mydaily.co.kr/new_yk/html/read.php?newsid=202207121008615733 MyDaily, July 12, 2022, retrieved January 22, 2023^
- Ji-won Jung. https://www.joynews24.com/view/1499348 JoyNews24, July 12, 2022, retrieved January 22, 2023^
- Deok-haeng Lee. https://www.starnewskorea.com/stview.php?no=2022071210115667432 StarNews, July 12, 2022, retrieved January 22, 2023^
- Ki-baek Yoon. https://www.edaily.co.kr/news/read?newsId=01177526632393864&mediaCodeNo=258 Edaily, July 12, 2022, retrieved January 22, 2023^
- Jin-yong Ahn. http://www.munhwa.com/news/view.html?no=2022071201039912069004 Munhwa Ilbo, July 12, 2022, retrieved January 22, 2023^
- Dong-hyun Kim. https://www.sedaily.com/NewsView/268HCM6Q6J/GD0702 The Seoul Economic Daily, July 11, 2022, retrieved January 23, 2023^
- Deok-ju Lee. https://mirakle.mk.co.kr/view.php?sc=&year=2022&no=610245 MiraKle Ahead, July 11, 2022, retrieved January 23, 2023^
- Moon-sun Kim. https://platum.kr/archives/189103 Platum, July 11, 2022, retrieved January 23, 2023^
- Sun-myung Lee. https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202304261037003&sec_id=540101 Sports Kyunghyang, April 26, 2023, retrieved April 30, 2023^
- SM acquires post-production company to accelerate metaverse business Yonhap News Agency, April 26, 2023, retrieved April 30, 2023^
- Young-jin Kim. https://www.asiatoday.co.kr/view.php?key=20230921010012919 Asiatoday, September 21, 2023, retrieved September 21, 2023^