AMAZE (company)

AMAZE (formerly AmazeVR) is a virtual reality concert production company founded in July 2015 by former executives and founders of Kakao.[1] Its headquarters is located in Los Angeles, California, with a second office in Seoul, South Korea. AMAZE develops VR concert experiences for global pop and K-pop artists, distributed via VR headset apps and theatrical installations.

History

Founded in Silicon Valley in 2015, AMAZE secured $7 million in Series A funding between December 2018 and April 2019 from investors including LG Technology Ventures, CJ Timewise Investment, and Smilegate Investment.[1] This was followed by $2.5 million in Series A2 funding in December 2019 and $9.5 million in bridge funding in April 2021.[2]

In June 2021, AMAZE partnered with Megan Thee Stallion as its first featured artist, resulting in the U.S. theatrical debut of her VR concert, Enter the Hottieverse, in March 2022.[3] A stand-alone app version for the Meta Quest was released in November 2022.[4]

In July 2022, AMAZE formed a joint venture,[5] Studio A, with SM Entertainment, expanding into K-pop VR concert production. In September 2022, the company raised $17 million in Series B funding from investors including GS and Mirae Asset.[6]

In July 2023, AMAZE launched the AmazeVR Concerts App on Meta Quest,[7] followed by its release as a Day 1 app on Apple Vision Pro in February 2024.[8]

From July 2024 to June 2025, AMAZE presented the HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT with Tomorrow X Together globally in territories including South Korea, the United States, Japan, Indonesia, Saudi Arabia, Taiwan, Singapore, China, the United Kingdom, France, Germany, Poland, and Mexico.[9]

Products and services

Major releases

2022

2023

2024

2025

• Megan Thee Stallion, Enter the Hottieverse — U.S. Theater Tour (Mar–Sept);[13] Meta Quest app (Nov)[14]

• Zara Larsson — Meta Quest (Jul)[7]
• UPSAHL — Meta Quest (Jul)[15]
• T-Pain — Meta Quest (Nov)[16]
• aespa — Theatrical release, Seoul (Oct)[17]

• Zara Larsson, UPSAHL, T-Pain — Apple Vision Pro (Feb)[18]
• Avenged Sevenfold — Meta Quest & Apple Vision Pro (Feb)[19]
• aespa — Theatrical release in Tokyo & Osaka (Feb–Apr)[20]
• KAI — Theatrical release in Seoul, Tokyo & Osaka (Feb–May)[20]
• HYPERFOCUS: Tomorrow X Together VR CONCERT — Global Theater Tour (Jul 2024–Jun 2025)[21]

• HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT — Meta Quest & Apple Vision Pro (Jun)
• Cha Eun-woo VR CONCERT : MEMORIES - Global Theater Tour (Jun)[22]

Awards and recognition

In 2023 and 2024, AMAZE was included in Fast Company's "Most Innovative Companies" list.[23][24] The company was also a Webby Awards honoree for Best VR Headset Experience[25] and received a Vega Digital Award for VR production.[26]

See also

• Music technology
• Concert film