Starry is a lemon-lime soft drink created by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against the Coca-Cola Company's Sprite. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category of lemon-lime drinks.[1][2] Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.
History
In July 2022, food blogger SodaSeekers reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist.[3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo.