Sprite (drink)

Sprite[1] is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in additional flavors, including cranberry, cherry, grape, orange, tropical, ginger, pineapple, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created primarily to compete against PepsiCo and Keurig Dr Pepper's 7 Up.

History

The Sprite brand name was created in about 1955 for a line of drinks with flavors such as strawberry and orange, by T. C. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products. The rights to the name were acquired by the Coca-Cola Company in 1960.[2][3]

The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone ("Fanta Clear Lemon" in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.[4]

Marketing

Sprite advertisements often make use of the portmanteau word "lymon", a combination of the words lemon and lime.[5] Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda's carbonation.[6]

By the 1980s, Sprite had developed a large following among teenagers.[6] In response, Sprite began to cater to this demographic in its advertisements in 1987. "I Like the Sprite In You" was the brand's first long-running slogan, and many jingles were produced around it before its discontinuation in 1994. In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from the Coca-Cola Company.[7] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. The product name, "Sprite" had a logo with a blue backdrop shadow. The words; "Great Lymon Taste!" which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst." Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements.

In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.[8][9]

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art,[10] which appeared on 100 million cans across Europe.[11]

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.[12]

In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running "Obey Your Thirst" to just "Obey" in the United States and was outright replaced with "Freedom From Thirst" in many countries. This was the decade's first major shift in advertising themes. The "Sublymonal" campaign was also used as part of the alternate reality game the Lost Experience.[13] This also resurrected the "lymon" word.

Sprite redesigned its label in 2009, removing the "S" logo.

In the mid-2010s, famous NBA players and hip-hop artists such as LeBron James, Trae Young, Vince Staples, and Lil Yachty appeared in Sprite ads.[14]

In July 2022, the Coca-Cola Company announced that Sprite would discontinue its green bottles on August 1 and switch to clear plastic bottles. The green plastic contains green polyethylene terephthalate (PET), an additive that cannot be recycled into new bottles.[15]

In 2022, Australia released lemon flavoured variants Sprite Lemon+ and Sprite Lemon+ Zero Sugar.[16]

In 2024, Sprite-mint was made available in some select Asian markets.[17]

Variations

External links