Similarweb Ltd. is a global software development and data aggregation company specializing in mobile app and web analytics, web traffic, digital performance, SEO tools and generative engine optimization tools. Founded in Israel, the company has 12 offices worldwide (as of 2021)[4]. Similarweb went public on the New York Stock Exchange in May 2021.[5]
History
The company was founded in 2007 by Or Offer in Tel Aviv, Israel. While trying to scale up a jewelry business, Offer built a web analytics tool that would help him learn about the competition, which led to SimilarWeb's development.[6][7] By 2009, Similarweb won the first Israeli SeedCamp