Semrush

Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, domain authority tracking, and online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]

As of 2025, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Boston, and Dallas.[12][13] It went public in March 2021 and trades on nyse: SEMR.[14]

History

Semrush was initially released as Seodigger before becoming a Firefox extension. It was later renamed SeoQuake Company in 2007,[15] before adopting the name Semrush (SEM being an acronym for search engine marketing).

In April 2018, the company raised $40 million in a financing round co-led by venture capital firms Greycroft, E.ventures, and Siguler Guff, to support expansion across research platforms, including those associated with Amazon, Microsoft, and Baidu.[16][17]

In December 2020, the company updated its visual identity and standardized its name from "SEMrush" to "Semrush".[18]

Semrush completed an initial public offering in March 2021 and began trading on the New York Stock Exchange under the ticker symbol nyse: SEMR.[19] The company's S-1 filing reported $213 million in revenue and more than 82,000 customers.[20][21]

The company’s founders are Russian and relocated to the United States in 2017. Following Russia's invasion of Ukraine in 2022, Semrush ceased operations in Russia and offered relocation support to affected staff.[22]

In June 2022, Semrush launched a beta content generation tool titled Content Outline Builder.[23] The company also announced integration of its backlinks data with SurferSEO.[24][25]

In February 2023, the company announced integration with Wix.com, enabling Wix users to access Semrush tools through the Wix platform.[26]

In 2024, Semrush acquired the assets of Datos[27] and later acquired Ryte, a German SaaS company.[28]

In March 2025, Bill R. Wagner became CEO, succeeding co-founder Oleg Shchegolev, who transitioned to Chief Technology Officer.[29]

In November 2025, Adobe Inc. announced an agreement to acquire Semrush for $1.9 billion.[30] In February 2026, shareholders approved the proposed transaction at a virtual special meeting. [31]

Acquisitions

Acquisitions made by Semrush include:

• 2022 – Backlinko[32]
• 2022 – Kompyte, an intelligence and sales platform[33]
• 2023 – Traffic Think Tank, a SEO community[34]
• 2024 – Third Door Media, the publisher of Search Engine Land[35]
• 2024 – Brand24, a brand monitoring platform[36]
• 2024 – Ryte, for SEO and user experience[37]
• 2024 – Datos, for data analytics[38]
• 2024 – Exploding Topics, a data-driven trend discovery platform[39]