Shake 'n Bake is a seasoned breadcrumb coating originally marketed to mimic the flavor and texture of fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.
Concept
Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier[1] and less-greasy alternative to frying, with slogans such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake".
Ingredients
The Original Pork flavor of Shake 'n Bake contains the following ingredients: enriched wheat flour (wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin B1), riboflavin (vitamin B2), folic acid), salt