Secoo is an online to offline e-commerce platform and the largest online luxury retailer in China.
History
Secoo was launched as Secoo Jimai in 2008, by Richard Rixue Li.[5][6] Secoo started out with second-hand luxury as its main product. The company hired a staff of jewellery and luxury goods appraisers to verify their products were genuine.[7] By 2011, Li had 10 small shops in the provinces and opened his first flagship "Secoo" store in Beijing.[5] In January 2011, Secoo website was launched.[5]