SeaDream Yacht Club is a private cruise line with its headquarters in Oslo, Norway. It was founded in 2001 by Atle Brynestad, the Norwegian founder of Seabourn Cruise Line.
Market position
According to USA Today, "SeaDream Yacht Club delivers a luxurious, yet low-key experience that's appealing even to those who don't usually cruise." SeaDream's slogan is "it's yachting, not cruising". The company's passengers are likely to be SeaDream repeaters, and to feel like members of a club: "It's a well-traveled, cultured, convivial bunch, mostly Americans and Europeans and mostly couples, age 40 and up."
As of 2014, SeaDream's destinations included the Mediterranean, Caribbean, northern Europe and Asia-Pacific.
Fleet
SeaDream runs a fleet of two small cruise ships, formerly operated by Sea Goddess Cruises:
The two ships have been said to offer "... clubby scale, [and a] sense of privacy and exclusivity ...", but with lodgings not as luxurious as those of Seabourn or Silversea