Silversea Cruises

Silversea is a luxury cruise line and expedition travel brand headquartered in Monaco. Founded in 1994 by the Vlasov Group of Monaco and the Lefebvre family of Rome, it pioneered all-inclusive cruising with its first ship, Silver Cloud. Since July 2020, it has been owned by Royal Caribbean Group.

History

Founding

Silversea was founded in 1994 by a joint venture between V-Ships (previously known as Vlasov Group) of Monaco and Antonio Lefebvre d'Ovidio of Rome. The joint owners had previously been the co-owners of Sitmar Cruises.

As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions. As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida. The first president of Silversea would be John Bland, former president of Sitmar Cruises. The majority of the first office staff had worked together at Sitmar Cruises.

Silversea's first ship, Silver Cloud, which entered service in April 1994, was followed in January 1995 by a sister ship, Silver Wind. In September 2000, the line launched Silver Shadow and Silver Whisper in January 2001. Both of these ships were enlarged versions of the original two ships, carrying about 100 more passengers. In June 2001, Silversea announced that Manfredi Lefebvre d'Ovidio would become chairman of Silversea, assuming the position from his brother Francesco Lefebvre d’Ovidio.[1]

Expedition division

In 2007, Silversea announced they would be starting an expedition division with the acquisition of the 144 passenger former World Discoverer.[2] Silversea hired expedition guide Conrad Combrink with a mandate to create a luxury expedition product, something that did not yet exist in the cruise industry.[3] The purchased ship was renamed Prince Albert II (now Silver Explorer) and christened by Prince Albert II of Monaco.[4]

In December 2009, Silversea launched Silver Spirit, the first in a new class of ships.

On 18 June 2012, Silversea acquired Canodros S.A., an Ecuadorian tourism company that operated in the Galápagos Islands. The purchase of the line also included the former Renaissance ship Galapagos Explorer II. She was subsequently moved into the "Silversea Expeditions" brand along with Silver Explorer.[5] Silver Galapagos entered service in September 2013.[6]

On 10 September 2013, Silversea confirmed that it would be adding a third vessel to the "Silversea Expeditions" brand, Silver Discoverer, formerly sailing as Clipper Odyssey for Zegrahm Expeditions.[7] Silver Discoverer was christened in Singapore in March 2014 and set sail on her inaugural voyage along Australia's Kimberley Coast on 2 April 2014.[8]

Trio of newbuilds

Fincantieri delivered the fleet's ninth ship, Silver Muse to Silversea on 2 April 2017, at its Sestri Ponente shipyard. Silver Muse's debut cruise set sail on 10 April 2017, in the Mediterranean Sea.[9] That same year, Silversea announced an order for Silver Moon, a sister ship to Silver Muse, to be built by Fincantieri and delivered in 2020.[10] In May 2018, Silversea announced an order for Silver Dawn, another sister ship of Silver Muse, delivered by Fincantieri in 2021.

Acquired by Royal Caribbean

On 14 June 2018, Royal Caribbean purchased a majority stake in Silversea for approximately $1 billion from Manfredi Lefebvre d'Ovidio, son of cofounder Antonio Lefebvre d'Ovidio, and who had become the sole owner of the cruise line.[11][12] The transaction was completed in July 2018.[13] Following the announcement, Silversea ordered three new ships: two Evolution-class vessels to be built by Meyer Werft to be delivered beginning 2022 and one expedition vessel from Shipyard De Hoop to be delivered in March 2020.[14]

In July 2020, Royal Caribbean Group acquired the remaining shares of Silversea from Heritage Cruise Holding in exchange for 5.2 million shares of Royal Caribbean Group stock.[15][16] Silversea also took delivery of the new expedition ship the Silver Origin, built for their expedition fleet in the Galapagos Islands. This was the first new ship to be designed and completed under the new Royal Caribbean Group management.[17]

On 14 June 2022, early reports came out that Silversea was very interested in purchasing Crystal Endeavor from the defunct Crystal Cruises brand, with records of the trademarked name Silver Endeavor being filled. However, it was further reported on 28 June, that both The Ritz-Carlton Yacht Collection and the former owners of Silversea, Heritage Cruise Holding (who recently purchased the two Crystal ships and the entire brand) were still interested in purchasing the vessel as well.[18] Silversea's purchase was confirmed in July 2022, with a purchase price of $275 million, and the ship being renamed Silver Endeavor.[19]

In December 2022, Barbara Muckerman replaced Roberto Martinoli as Silversea President and CEO.[20]

Evolution class

In July 2023, Silversea took delivery of their twelfth ship, Silver Nova, part of the new Evolution class of vessel, and innovative asymmetrical design, and the largest ship for the line.[21] The ship was named on 4 January 2024, which also kicked off Silversea's 30th anniversary year.[22] The second ship, Silver Ray, entered service in 2024.[23][24]

On 12 April 2024, it was announced that Bert Herndez replaced Barbara Muckermann as president of Silversea Cruises.[25]

On 14 May 2024, Silversea took delivery of the second Evolution-class ship, Silver Ray, in Eemshaven, Netherlands, two days earlier than planned,[26] with a maiden voyage scheduled for 15 June from Lisbon, Portugal.[27]

Leadership

Silversea was solely owned and led by the Lefebvre d’Ovidio family until 2018, and fully bought out by Royal Caribbean Group in 2020. The cruise line has had 8 presidents in its 30-year history:

Fleet

Current fleet

The table lists the current fleet of ships operated by Silversea Cruises.[37]

Former fleet

See also

References

  1. New CEO at Silversea - Cruise Industry News Cruise Industry News^
  2. Silversea Elevates Expedition Cruising; Behind the Scenes with Silver Wind and Silver Cloud Discover by Silversea, 9 August 2022^
  3. Katherine Lawrey. The world's best job? Meet the man who's been to 150 countries, and Antarctica 67 times The Telegraph, 31 January 2020, retrieved 26 March 2023^
  4. SILVERSEA EXPEDITIONS CELEBRATES 10 YEARS OF PIONEERING EXPLORATION AND DESTINATION LEADERSHIP www.silversea.com^
  5. Silversea Acquires Canodros - Galapagos Cruise Line with One Ship cruiseindustrynews.com, 18 June 2012, retrieved 6 July 2015^
  6. Silver Galapagos cruisemapper.com, retrieved 16 June 2017^
  7. Silversea Adds Another Expedition Ship cruiseindustrynews.com, 10 September 2013, retrieved 6 July 2015^
  8. Silversea's Silver Discoverer Embarks on Inaugural Voyage silversea.com, 2 April 2014, retrieved 16 June 2017^
  9. Translation. Fincantieri Sestri Ponente the launch of the ultra-luxury ship Silver Muse Genova 24, 2 April 2017, retrieved 11 April 2017^
  10. SILVERSEA CRUISES ANNOUNCES A NEW SISTER SHIP TO BE BUILT BY FINCANTIERI www.silversea.com, retrieved 3 January 2019^
  11. Daniel McCarthy. Royal Caribbean Cruises Acquires Major Stake in Silversea Travel Market Report, 14 June 2018, retrieved 14 June 2018^
  12. Mixed reactions as Royal Caribbean buys controlling stake in Silversea - 14 June 2018, retrieved 15 June 2018^
  13. Royal Caribbean completes acquisition of Silversea Cruises shares Royal Caribbean Group, 31 July 2018, retrieved 18 May 2024^
  14. Lea Lane. Silversea Cruises, Now Part Of Royal Caribbean, To Build 3 New Ultra-Luxury And Expedition Ships Forbes, retrieved 3 January 2019^
  15. Royal Caribbean Group Acquires Remaining Interest in Silversea - Cruise Industry News cruiseindustrynews.com, retrieved 2025-01-26^
  16. MarketScreener. Royal Caribbean Cruises Ltd. acquired remaining 33.33% stake in Silversea Cruise Holding Ltd. for approximately $250 million. -July 09, 2020 www.marketscreener.com, 2020-07-10, retrieved 2025-01-26^
  17. Silversea Welcomes Silver Origin to its Fleet - 80847 www.luxurytravelmagazine.com^
  18. Ritz-Carlton and Crystal Cruises still interested in Crystal Endeavor 28 June 2022^
  19. Silversea Acquires Former Crystal Endeavor for $275 Million www.cruiseindustrynews.com, 18 July 2022, retrieved 24 July 2022^
  20. Patience, persuasiveness led to RCCL's $1B deal for Silversea www.travelweekly.com, retrieved 2025-01-26^
  21. Meyer Werft Delivers Silver Nova to Silversea MarineLink, 21 July 2023, retrieved 12 August 2023^
  22. Silversea Officially Names Silver Nova in Fort Lauderdale, Announcing Chief Nina Compton as Godmother Silversea Cruises, retrieved 5 January 2024^
  23. Silversea Cruises Meyer Werft, retrieved 17 April 2024^
  24. Neues Kreuzfahrtschiff der Meyer Werft soll Sonntag überführt werden NWZ Online, 17 April 2024, retrieved 17 April 2024^
  25. Bert Hernandez Named Brand President of Silversea Royal Caribbean Group, retrieved 12 April 2024^
  26. Christoph Assies. Papenburger Meyer Werft liefert "Silver Ray" früher ab als geplant Noz, 14 May 2024, retrieved 18 May 2024^
  27. Meyer Werft delivers Silver Ray to Silversea Cruises Seatrade Cruise News, 14 May 2024, retrieved 15 May 2024^
  28. Silversea Cruises - Why portfolio.radburg.com, retrieved 13 April 2024^
  29. Silversea’s President Steps Down 13 December 2001^
  30. Silversea Cruises Appoints Albert Peter As CEO MarineLink, 12 June 2001, retrieved 13 April 2024^
  31. Amerigo Perasso Steps Down as President & CEO of Silversea - Cruise Industry News Cruise Industry News, retrieved 13 April 2024^
  32. Silversea Appoints Enzo Visone as Executive Chairman of the Board - Cruise Industry News Cruise Industry News, retrieved 13 April 2024^
  33. Roberto Martinoli Named Chief Executive Officer of Silversea - Cruise Industry News Cruise Industry News, retrieved 13 April 2024^
  34. Barbara Muckermann succeeds Roberto Martinoli a Silversea Cruises helm www.seatrade-cruise.com, retrieved 2025-01-26^
  35. Barbara Muckermann Named President of Silver Seas The Maritime Executive, retrieved 2025-01-26^
  36. Bert Hernandez Named Brand President of Silversea www.prnewswire.com, Royal Caribbean Group, retrieved 13 April 2024^
  37. Silversea Cruises: Fleet^
  38. Tony Peisley. Silversea Cruises: The First Ten Years: 1994-2004 Silversea Cruises, Inc., (1 January 2004), 2004^
  39. Silver Cloud to Join Expedition Fleet for Silversea www.cruiseindustrynews.com, 18 September 2015, retrieved 13 November 2022^
  40. John Oseid. Silversea Adds New Expedition Ships To Its Luxury Fleet Forbes, retrieved 13 November 2022^
  41. Inspirational 'godmother' christens Silversea ship www.travelweekly.com^
  42. Silver Whisper Is Christened In Genoa, Italy MarineLink, 18 June 2001^
  43. Silversea Christens Silver Spirit Elite Traveler, 28 January 2010^
  44. Silver Muse Christened By Silversea Chairman's Daughter in Monaco Insider Travel Report^
  45. Silversea' Silver Moon christened in Greece www.travelweekly.com^
  46. Dry Dock Works Start in Ancona on "Silver Moon" 15 February 2019, retrieved 15 February 2019^
  47. Silversea Takes Delivery of Silver Origin 5 June 2020^
  48. Silversea Christens Silver Origin® In The Galápagos Islands www.silversea.com^
  49. Silver Dawn Christened in Lisbon - Cruise Industry News Cruise Industry News^
  50. Silversea Names Felicity Aston As Godmother of Silver Endeavour www.silversea.com^
  51. MEYER WERFT hands over Silver Nova 21 July 2023, retrieved 22 July 2023^
  52. Silversea Begins Construction On 2023 Newbuild, Silver Nova Cruise Industry News, 2 December 2021^
  53. Silversea Officially Names Silver Ray www.silversea.com, retrieved 2024-07-23^
  54. Silver Explorer to Sail for New Cruise Line Exploris from 2023 31 January 2022^
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  56. Jonathan Boonzaier (j_boonzaier). Royal Caribbean sells off two Ecuadorian-flagged expedition cruiseships TradeWinds, 25 January 2021, retrieved 13 November 2022^
  57. Shirley Slater, Harry Basch. Four New Lines Set Sail for 'Niche' Markets Los Angeles Times, 3 October 1993, retrieved 15 May 2014^
  58. Georgina Cruz. Sitmar's 'Silver Cloud' Sun-Sentinel, 17 April 1994, retrieved 15 May 2014^
  59. Tom Stieghorst. Luxury Cruise Line Testing New Water Sun-Sentinel, 30 January 1995, retrieved 15 May 2014^
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