Schleich is a German producer of hand painted toy figurines and accessories. The company is headquartered in Schwäbisch Gmünd, Germany. In 2020, the group employed 440 people and generated sales of 188.7 million euros.[1] Half of the sales are generated outside of the German domestic market, and Schleich branded play figurines and playsets are sold in over 60 countries.[2] In 2022, the company sold a total of approximately 40 million figurines.[3]
History
In 1935, Friedrich Schleich (1900–1978) founded Schleich in Stuttgart as a supplier of plastic parts. In the 1950s, the company became known as Schleich Figuren, producing bendable plastic figurines for the first time. In the 1960s, the company focused on producing licensed toy figurines (merchandising). This included the development, production and marketing of comic figurines such as Snoopy, Maya the Bee, Mickey Mouse and the Smurfs. Especially with their Smurfs figurines, the company became widely recognised as a toy supplier.