STR, Inc. is a subsidiary of CoStar Group that provides market data on the hotel industry worldwide, including supply and demand and market share data. The company has a corporate headquarters in Hendersonville, Tennessee, an international headquarters in London, England and offices in Italy, Dubai, Brazil, Singapore, Tokyo, Jakarta, Sydney, and Beijing.
STR currently tracks 67,000 hotels with over 8 million rooms in 180 countries.[1]
The company is also the publisher of HotelNewsNow, a website with news on the hotel industry, headquartered in Lakewood, Ohio.
It is also the sponsor of the Hotel Data Conference.
History
STR was founded in 1985 as Smith Travel Research by Randell A. Smith and his wife Carolyn Smith from their kitchen table in Lancaster, Pennsylvania.[2]