SLAM S.p.A. is an Italian sportswear company specializing in technical sailing apparel and nautical-inspired lifestyle clothing. Founded in 1979 in Genoa, the company is recognized for its high-performance gear designed for professional sailors and recreational boaters.[1]
Over its history, SLAM has been involved in numerous high-profile sailing events, including the America's Cup and the Barcolana regatta, providing technical kits to various professional teams.[2] As of October 2025, the company is owned by MSC Cruises.[3]
History
Foundation
SLAM was founded in 1979 in Genoa by a group of sailing enthusiasts, including Pietro Passaleva and Franco Degan. Their objective was to create functional, durable, and comfortable sailing apparel by testing new materials and technologies directly on the water.