MSC Cruises S.A. is a Swiss global cruise line based in Geneva, with operations offices in Naples, Genoa and Venice. It was founded in 1988 in Naples, Italy, as part of the Mediterranean Shipping Company (MSC). In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries as of 2017,[1] MSC Cruises is the third-largest cruise company in the world, after Carnival Corporation & plc and Royal Caribbean Group, with a 10% share of all passengers carried in 2025.[2]
History
StarLauro Cruises
In 1988, Gianluigi Aponte, founder of the Mediterranean Shipping Company, decided to enter the cruise industry and purchased the Achille Lauro from Flotta Lauro Line. He retained "Lauro" in the company name in honour of his mentor, naming the new cruise line StarLauro Cruises.[3] The original Lauro Lines was originally founded in Naples, Italy by Achille Lauro in the 1940s.
In 1990, Mediterranean Shipping Co. purchased the Monterey to sail for their StarLauro Cruises brand. The ship retained the original name she had used while sailing with Matson Lines. Both the Monterey and Achille Lauro would sail under the StarLauro Cruises banner into the early 1990s. In November 1994, the Achille Lauro caught fire off the coast of Somalia while en route to South Africa, with 979 passengers and crew aboard, two of whom died during the evacuation.[4]
StarLauro line went on to acquire the Enrico C from Costa Cruises, renaming the ship Symphony, and the former Cunard Princess, renaming the ship Rhapsody to the fleet.[5]
MSC Cruises
In 1995, StarLauro Cruises was rebranded as MSC Cruises, with the livery changed from the blue funnel star logo to a white funnel with the MSC logo.[6]
In 1997, MSC purchased the Atlantic from Premier Cruise Lines, and renamed the ship Melody. In the early 2000s, MSC initiated a rapid expansion program, and placed its first new build orders with Chantiers de l'Atlantique shipyard, for 65,000-ton ships. Based on a similar design to the French yard's platform for Festival Cruises, the two-ship order started the aggressive expansion of the cruise line. The line's first new build, the MSC Lirica, debuted in 2003. The Lirica also became the first MSC ship to be christened by Sophia Loren, a tradition that has continued for all but one of the company's new builds.[7] The Lirica was followed by sister ship MSC Opera in 2004.
In 2004, MSC Cruises acquired the fairly newly built European Vision and European Stars from the bankrupt Festival Cruises, renaming the ships MSC Armonia and MSC Sinfonia.[8]
In 2006, the first of the four Musica Class debuted, also built at STX France. The MSC Musica was followed by the MSC Orchestra, MSC Poesia, and the final, slightly modified, MSC Magnifica in 2010.
In 2015, MSC Cruises announced that the four Mistral class ships had undergone renovation under the Renaissance Programme.[9]
In July 2018, the company announced that it would build a second cruise terminal at PortMiami for its World-class cruise ships as an expansion of its North American program. It was scheduled to be completed in October 2022.[10]
In October 2018, MSC announced an order for four luxury ships of 64,000 gross tons each.[11] These ultra-luxury vessels were to be based on the cruise line's luxury concept, the MSC Yacht Club.[11]
In January 2019, MSC Cruises unveiled the world's first virtual personal cruise assistant — ZOE, an artificial intelligence device designed by Harman International. It is currently featured on MSC Bellissima and MSC Grandiosa, and will be featured on future new builds upon their delivery.[12][13]
In mid-2020, MSC Cruises suspended most (or all) of their operations for over six months during the COVID-19 pandemic. On 7 January 2021, MSC announced it would restart cruises with the MSC Grandiosa and MSC Magnifica in the Mediterranean. Passengers were initially limited to residents of the Schengen Area.[14]
In June 2021, MSC announced a new luxury subsidiary brand named Explora Journeys, with four vessels planned, beginning with the Explora I.[15][16]
In March 2022, MSC Cruises signed a multi-year deal with Formula One to become their official cruise partner.[17] They were the title sponsor of the 2023 Belgian Grand Prix.[18]
In January 2023, MSC Cruises announced a new multi-year partnership agreement with the New York Knicks. The deal gets MSC promotion during Knicks home games, including LED signage, virtual-on-court signage, and the opportunity to serve as the presenting partner during in-game t-shirt tosses.[19]
In August 2024, Shipping Italy reported rumors that MSC was in talks with Meyer Turku to build a class of four ships with a gross tonnage of 270,000, which would make it bigger than any other cruise ship at the time.[20]
In April 2025, MSC Cruise Division inaugurated the new MSC Barcelona Cruse Terminal, the first fully owned MSC Cruse terminal the will serve MSC Cruises and MSC's Explora Journeys.[21][22]
In May 2025, MSC Cruise Division inaugurated the new MSC Miami Cruise Terminal, the world’s largest cruise terminal.[23]
On November 7, 2025, MSC Cruise Division inaugurated the new Galveston Cruise Terminal 16, Galveston's fourth cruise terminal.[24]
On December 15, 2025, MSC Cruise Division announced an order of a new class of four ships. With a maximum passenger capacity of 5,400 and approximately 180,000 gross tons gross tons each, the “New Frontier” ships will be delivered annually starting in 2030.[25]
Ocean Cay MSC Marine Reserve
In December 2015, MSC Cruises signed a 100-year lease for the private island of Ocean Cay in the Bahamas to develop the land for an exclusive island experience.[26] The site had previously been used to mine white Aragonite sand for decades. After the original owners abandoned the 95 acre island, the land had to be restored to remove all of the old mining equipment, with MSC Cruises committing $200 million for the project, involving restoration and conversion of the island into a private resort.[27]
The restoration required the work of many scientists to bring the area back into a functioning marine habitat. Once the Bahamian government granted the site marine reserve status, the project was officially named the Ocean Cay MSC Marine Reserve and was set to open in mid-November 2019. However, weather delays pushed the date to 5 December 2019.[28]
Fleet
Current fleet
Future ships
Former fleet
See also
- Explora Journeys
- List of cruise lines
- Mediterranean Shipping Company
- Private island
External links
References
- MSC Cruises Company Profile - MSC Fleet - Mediterranean Way of Life retrieved 12 February 2019^
- Market Share retrieved 2025-05-04^
- MSC Cruises - Our History^
- Achille Lauro Sinks Off Coast of Somalia The New York Times, December 3, 1994^
- Cunard’s Former Princess Becomes Latest Cruise Ship Sold for Scrap The Maritime Executive^
- About MSC History MSC Cruises USA, MSC Cruises, retrieved 10 August 2010^
- MSC Cruises’ First Newbuilds Completes 20 Years in Service - Cruise Industry News Cruise Industry News^
- Ian Lewis Genoa (undefined). MSC Cruises buys last Festival ship TradeWinds, 2004-07-22^
- RENAISSANCE PROGRAMME MOVES INTO PHASE TWO AS MSC SINFONIA ENTERS DRY DOCK www.mscpressarea.com, 2021-11-05^
- MSC Cruises to Build Second Cruise Terminal in Miami - MSC Cruises www.cruisecritic.com, retrieved 12 July 2018^
- MSC places order for four luxury vessels: Travel Weekly www.travelweekly.com, retrieved 12 September 2019^
- MSC Cruises Officially Unveils "Zoe" the World's First Personal Cruise Assistant www.cruisecritic.com, retrieved 15 February 2019^
- Monty Mathisen. MSC Unveils Zoe Virtual Personal Assistant www.cruiseindustrynews.com, 1 February 2019, retrieved 12 September 2019^
- CRUISE & ITINERARY UPDATES MSC, 7 January 2021, retrieved 11 January 2021^
- Holly Payne. Steel cut for Explora I, first vessel in MSC Cruises' luxury Explora Journeys fleet Seatrade Cruise News, 2021-06-10, retrieved 2022-02-05^
- Brand Reveal explorajourneys.com, retrieved 2022-02-05^
- Formula 1. Formula 1 announces MSC Cruises as a Global Partner for the 2022 season Formula 1, 2022-03-21, retrieved 2022-04-02^
- Carl Pettit. MSC Cruises and Formula 1 Have Something to Celebrate Cruise Hive, 2023-07-31, retrieved 2023-08-01^
- New York Knicks and MSC Cruises Partner on Multi-Year Marketing Plan www.travelmarketreport.com, retrieved 2023-01-18^
- Nicola Capuzzo. Royal Caribbean ordina ancora a Meyer Turku e Msc Crociere negozia una serie di navi da record Shipping Italy, 2024-08-27, retrieved 2024-10-19^
- Adonis. MSC Group’s Cruise division officially inaugurates new terminal in the port of Barcelona Cyprus Shipping News, 2025-04-08, retrieved 2025-05-07^
- Terminal MSC www.portdebarcelona.cat, retrieved 2025-05-07^
- Stella. MSC Cruises opens world’s largest cruise terminal poised to redefine the guest experience through cutting edge technology Cyprus Shipping News, 2025-05-02, retrieved 2025-05-07^
- Port News. PORT OF GALVESTON OPENS 4TH CRUISE TERMINAL Galveston Wharves, 2025-11-07, retrieved 2025-11-13^
- MSC CRUISES AND MEYER WERFT SIGN LANDMARK AGREEMENT 2025-12-15, retrieved 2025-12-15^
- Confirmed: MSC Closes Deal on Private Island in Bahamas www.cruiseindustrynews.com, 17 December 2015, retrieved 15 November 2019^
- Arlene Arlene Satchell. MSC Cruises plans $200 million private Bahamian island South Florida Sun-Sentinel, retrieved 18 April 2023^
- MSC Cruises Announces New Opening Date for Ocean Cay Marine Reserve TravelPulse^
- MSC Cruises-UK News: MSC Cruises Welcomes MSC Preziosa Msccruises.co.uk, retrieved 15 February 2014^
- New MSC Seascape Delivered from Fincantieri 2022-11-16, retrieved 2022-11-16^
- MSC SEASCAPE, THE LARGEST AND MOST TECHNOLOGICALLY ADVANCED CRUISE SHIP EVER BUILT IN ITALY, JOINS THE FLEET 2022-11-16, retrieved 2022-11-16^
- Jeannine Williamson. MSC Cruises Takes Delivery of first Meraviglia Plus Class Ship, MSC Grandiosa www.cruisecritic.com.au, 2019-10-31, retrieved 2022-02-05^
- MSC Begins Construction of Euribia, Its Most Environmentally-Advanced Ship 2021-06-28, retrieved 2021-06-28^
- Shaun Ebelthite. MSC begins construction of third Meraviglia-Plus class ship, MSC Euribia - cruise-arabia.com, 29 June 2021, retrieved 2022-02-05^
- Anne Kalosh. Chantiers de l'Atlantique lays keel for LNG-powered MSC World Europa Seatrade Cruise News, 29 June 2020, retrieved 29 June 2020^
- MSC and Chantiers Mark Double Newbuild Milestones www.cruiseindustrynews.com, 2021-12-02, retrieved 2022-02-05^
- MSC World Europa msccruisesusa.com, retrieved 2024-10-19^
- Msc guarda all'ambiente, ecco 'Europa': a Saint Nazaire il taglio della prima lamiera Primocanale.it, retrieved 15 November 2019^
- MSC CRUISES CUTS STEEL ON MSC WORLD AMERICA, SECOND INNOVATIVE WORLD CLASS SHIP 2022-10-24, retrieved 2022-10-24^
- MSC Names Next New Ship World America 2022-10-24, retrieved 2022-10-24^
- MSC CRUISES AND CHANTIERS DE L’ATLANTIQUE MARK THREE WORLD CLASS SHIP MILESTONES IN SAINT-NAZAIRE 2025-03-27, retrieved 2025-03-28^
- New Cruise Ships - MSC Cruises | New Ships - World Class retrieved 17 June 2016^
- https://chantiers-atlantique.com/en/news/msc-and-chantiers-de-latlantique-mark-a-major-step-forward-with-the-delivery-of-msc-world-europa/^
- https://chantiers-atlantique.com/en/institutional/chantiers-de-latlantique-to-integrate-the-first-lng-operated-fuel-cell-onboard-an-msc-cruises-ship/^
- MSC WORLD AMERICA COMPLETES SUCCESSFUL SEA TRIALS AHEAD OF APRIL LAUNCH 2025-03-15, retrieved 2025-03-28^
- MSC Cruises Holds Steel Cutting Ceremony for MSC World Asia 2024-04-09, retrieved 2024-04-09^
- Daniel McCarthy. MSC Cruises Adds Two World Class Vessels, New Ship Class to Expansion Plans Travel Market Report, 21 January 2020, retrieved 4 July 2020^
- MSC and Chantiers Celebrate Milestones for Three World Class Ships - Cruise Industry News Cruise Industry News, retrieved 2025-03-28^
- MSC Orders Two More World Class Ships - Cruise Industry News Cruise Industry News, retrieved 2025-05-19^
- https://www.mscpressarea.com/it_IT/press-releases/msc-crociere-nuovo-ordine-da-3-5-miliardi-di-euro-per-altre-due-navi-della-world/^