Rothmans was an active promoter of motorsports in the 1980s and 1990s.
From 1982 onwards, Rothmans supported the factory Porsche sports car racing effort, winning the 1982 24 Hours of Le Mans with a 1-2-3 finish with their Porsche 956. They would win the event a further three times in the 1980s. Rothmans-Porsche also won the 1985 World Sportscar Championship before the team officially pulled out of the championship in 1987.
Rothmans were the title and founding partner of the Rothmans-Porsche Challenge Cup single-make Porsche 944 series founded by Jack Christie,[7] which ran from 1986 to 1991.
Rothmans sponsorship also extended to rallying, where they sponsored Walter Röhrl's 1982 World Rally Championship-winning Opel Ascona 400. In 1984 Porsche produced the 911 SC RS rally car specifically for Rothmans with the car being run by David Richards and the newly formed Prodrive (set up and run by both Ian Parry & David Richards). Rothmans also sponsored the winning Porsche team at the 1986 Paris-Dakar rally. Porsche has revived the 911 Dakar model introduced to their 2023 spring lineup being promoted as having roots in the Rothmans 911 and although it is all wheel drive and lifted, it carries the same colors and similar patterns the Rothmans car displayed along with the Rothmans moniker on the sides. That logo has been dropped in exchange for the logo “Roughroads” on the sides. A limited run of 2,500 cars are being made. The original three digit numbers (#175) can be used or any three digit number can be chosen by the buyer. Base price is just over $230,000 and an additional amount of options can add well over $100,000 extra.
Porsche left rallying when the Group B category was dropped, and Rothmans transferred its association to the Subaru rally team, also run by Prodrive (Ian Parry and David Richards). Coincidentally, Richards was sponsored by Rothmans when he was co-driving Ari Vatanen to his privateer 1981 World Drivers' Championship success aboard the Ford Escort RS1800. The association with Prodrive would last until 1992, when their sponsorship was replaced by sister brand State Express 555.
Between 1985 and 1993, Rothmans supported the works Honda team in Grand Prix motorcycle racing. Rothmans then sponsored Williams-Renault during the Formula 1 World Championship from 1994 until 1997. However, their time with Williams was marred when Ayrton Senna, considered by some to be the greatest Formula 1 driver of all time, died behind the wheel of the Rothmans-Williams FW16 during the 1994 San Marino Grand Prix. Williams drivers Damon Hill and Jacques Villeneuve won the F1 title in 1996 and 1997, respectively, with the team also taking the Constructor's Championship both years. Sponsorship was transferred in 1998 to Winfield, another sister brand.
Rothmans was also the naming rights sponsor for Australian team Allan Moffat Racing in the early rounds of the inaugural World Touring Car Championship in 1987 (the Moffat team had a long association with Rothmans who sponsored the team's Mazda RX-7s in the early-mid 1980s in Australian Touring car racing through their Peter Stuyvesant brand). Driving a V8 powered Holden VL Commodore SS Group A, team boss Allan Moffat and co-driver John Harvey won the first ever WTCC race, the 1987 Monza 500. The pair would later drive the Rothmans sponsored car to outright 4th place in the 1987 Spa 24 Hours.
