Rexona is an Australian deodorant and antiperspirant brand owned by the British consumer goods company Unilever. While marketed under the Rexona name in most countries, it is known as Rexena in Japan and South Korea, Sure in the United Kingdom, Ireland, and India, Shield in South Africa, and Degree in the United States and Canada.
The Rexona aerosol spray deodorant range are manufactured in Australia. All the Rexona deodorant types (roll ons, etc.) are now manufactured in the Philippines.
History
Rexona was created in Australia in 1908 by Alice Sheffer, the wife of Samuel Fuller, who established the Sheldon Drug Company. In about 1930, Rexona was taken over by British soap manufacturer Lever Brothers, which became Unilever following a merger with Dutch company Margarine Unie.[1] Unilever integrated Rexona into its global personal care line-up of brands.