RML AgTech Pvt. Ltd., formerly known as Reuters Market Light, was a business that provided technology and data analytics solutions to farmers and the agriculture value chain in India.[1]
The Decision Support Technology provided farmers with personalised agricultural data analytics. They received data on topics like pre-sowing or post-harvest via a mobile application or SMS during the initial phase.
Approximately 3.4 million Indian farmers across 18 states were part of this service. They received information on 450 crop varieties and more than 1300 markets.
Core Business
At its core, RML AgTech Pvt. Ltd. was an information service provider to farmers.[2] They offered services to farmers including tailored information about crops and markets, information sharing through SMS, communication in the local language, farming tips based on local and international standards, user-friendly interface across all handsets and telecom operators, and rural outlets to facilitate easy accessibility for farmers with grievances.