Rent Group Inc., stylized as Rent., is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com. It was previously called K-III (1989–1997), PriMedia (1997–2013), and RentPath (2013-2022).
The company at one time owned over 200 magazines, including Chicago and New York, as well as Automobile, Truckin' Magazine, Soap Opera Digest, Soap Opera Weekly, Seventeen, and Weekly Reader.
History
Foundation as K-III
The company, initially called K-III Communications Corporation, was founded in 1989 by Kohlberg Kravis Roberts and Macmillan Inc. president Bill Reilly,[1] as a platform to buy media properties. Its first acquisitions were Macmillan's Book Clubs, Gryphon Editions (renamed Newbridge Communications), and Intertec Publishing; and Maxwell Communications Corporation's Webb Publishing.[2]
In 1990, K-III acquired Ward's from Thomson Corporation[3] It also acquired the business publications of Andrews Communications; Readers Garden, operator of special interest book clubs; and Weekly Reader and Funk & Wagnalls from Marshall Field V.[4]
In 1991, it acquired nine magazines from News Corporation for $600 million: Daily Racing Form, Soap Opera Digest, Soap Opera Weekly, New York, Seventeen, Premiere, European Travel & Life, Automobile, and New Woman.[5]
In 1992, it acquired medical publisher Krames from Grolier,[6] and Films for the Humanities & Sciences.
In 1993, it acquired three magazines from Wiesner, and The World Almanac from E. W. Scripps Company.
In 1994, K-III acquired Stagebill; Gibbs College;[7] Haas Publishing (now Consumer Source Inc.), publisher of Apartment Guide; and PJS Publications.[8]
Going public
In 1995, the company became a public company via an initial public offering, selling 15 million shares at $12 per share in a deal that left Kohlberg Kravis Roberts with control of 82.2% of the company's shares.[9] It also acquired the US trade magazine operations of Maclean-Hunter,[10] Chicago from Landmark Media Enterprises, and McMullen & Yee Publishing, a publisher of automotive magazine.
In 1996, the company acquired 14 publications from Cahners Consumer Magazines, Pro Football Weekly,[11] and Westcott Communications,[12] later renamed Primedia Workplace Learning.
In 1997, the company acquired Farm Press,[13] Park Avenue Publishing, publisher of Lowrider,[14] and Intellichoice. It also sold Krames to the Times Mirror Company,[15] sold New Woman to Rodale, Inc., and sold Gibbs College to Career Education Corporation.
Rebranding as Primedia; shift away from print
On November 18, 1997, the company changed its name to Primedia to more clearly focus on its core business.[16][17]
In 1998, the company acquired the Cowles Enthusiast Media and Cowles Business Media divisions of Cowles Media Company from McClatchy Newspapers for $200 million.[18] It sold Daily Racing Form to private investors, sold Stagebill to Fred B. Tarter, sold Newbridge Communications to Doubleday Direct,[19] and acquired Sterling/MacFadden's teen magazines and teen publisher Laufer Publishing.
In 1999, as the company's stock remained moribund,[20] it sold its education unit (Weekly Reader, The World Almanac) to Ripplewood Holdings, acquired Multimedia Publishing,[21] and sold Better Nutrition, Southwest Art, and Vegetarian Times to Sabot Publishing.[22][23]
In 2000, the company acquired About.com for $690 million.[24][25]
In January 2001, as part of a joint venture, Primedia handed over editorial control of its trade publications that reported on the media industry to Steven Brill.[26] Later that year, the company acquired EMAP's U.S. magazines[27] and closed Country Journal. In October 2001, Primedia dissolved its partnership with Brill.[28]
In 2002, the company sold Modern Bride to Condé Nast Publications,[29] sold Pro Football Weekly to Arkush family, sold Chicago to Tribune Company, and sold American Baby to Meredith Corporation.
In 2003, the company sold Volleyball, Teddy Bear and Friends and Doll Reader to Ashton International Media,[30] sold Seventeen to Hearst Corporation for $182.4 million,[31] sold New York to Bruce Wasserstein for $55 million,[32] sold Tiger Beat and Bop to Laufer Media, sold Kitplanes to Belvoir Publications,[33] and sold Simba Information to R.R. Bowker.[34]
In 2004, the company sold Folio and Circulation Management to a joint venture with Red 7 Media.[35]
In 2005, the company sold About.com to The New York Times Company for $410 million,[36] sold Prism Business Media (ex-Intertec) to private investors Wasserstein & Co. (later merged with Penton Media), and sold Ward's to Prism Business Media.[37]
In 2006, the company was publishing over 280 separate magazine titles.[38] That year, it sold history magazines to Weider History Group,[39] sold Crafts Group to Sandler Capital Management for $132 million,[40] and sold Outdoor Group to InterMedia Partners[41]
In 2007, the company sold a group of 17 outdoor-oriented magazines to InterMedia Outdoors for $170 million in cash, in a deal that included Guns & Ammo and Fly Fisherman. It also sold its Enthusiast Media division to Source Interlink, controlled by Ronald Burkle, in a deal that netted Primedia $1.15 billion in cash in exchange for a group of more than 70 magazines, including Motor Trend and Soap Opera Digest and 90 consumer websites. The deal left Primedia to focus on a series of free print and online consumer guides published by its Consumer Source unit.[42][43] It also sold Gems group to Interweave,[44] sold Climbing to Skram Media,[45] sold Films for the Humanities & Sciences to Infobase Publishing,[46] and sold Channel One News to Alloy Media and Marketing.
In 2008, the company sold South Florida Auto Guide and Wisconsin Auto Guide to Target Media Partners and closed Atlanta Auto Guide.
In 2009, the company closed Today's Custom Home.
Acquisition by TPG Capital and shift toward real estate
In 2011, TPG Capital bought Primedia for $525 million,[47] taking the company private and delisting it from the New York Stock Exchange. In 2012, Primedia acquired rent.com from eBay.[48][49]
In 2013, the company changed its name to RentPath. In 2014 it acquired Lovely for $13 million.[50]
In 2014, Providence Equity Partners LLC acquired 50% of the company.[51]
In July 2015, former CEO of Autotrader.com, Chip Perry, was named president and CEO of RentPath. He succeeded Charles Stubbs, who remained on the RentPath board of directors.[52] In November 2015, Chip Perry stepped down as president and CEO of RentPath, to take over as CEO of TrueCar.[53]
RentPath named Marc P. Lefar as President and CEO on April 4, 2016.[54]
Bankruptcy
In February 2020, RentPath filed bankruptcy in preparation for acquisition by CoStar, which reached an agreement to acquire RentPath for $588 million.[55]
In December 2020, the company terminated the acquisition by CoStar.[56]
In April 2021, RentPath was acquired by Redfin for $608 million.[57]
In June 2022, it changed its name to Rent Group, stylized as "Rent.".[58]
Former notable magazine titles
• Folio (1998–2004)
• Modern Bride
• Weekly Reader (1990–1999)
Action sports
• Bike Magazine
• Bodyboarding Magazine
• Box Inline Skate Magazine
• Canoe & Kayak Magazine
• Climbing (TK–2007)
• Fly Fisherman
• Guns & Ammo (2001–2007)
• Powder Magazine
• Pro Football Weekly (1996–2002)
• Sail Magazine
• Skateboarder (2001–2007)
• Slam (2001–2007)
• Snowboarder Magazine (2001–2007)
• Surfer (2001–2007)
• Surfing Magazine (2001–2007)
• Volleyball
Automotive
• 4 Wheel Drive & Sport Utility Magazine
• Atlanta Auto Guide
• Automobile (1991–2007)
• Car Craft
• Dirt Rider
• Four Wheeler
• Hot Bike
• Hot Rod (2001–2007)
• Jp
• Lowrider (1999–2007)
• Mini Truckin Magazine
• Modified Magazine
• Mopar Muscle Magazine
• Motorcyclist
• Motor Trend
• Mustang Monthly
• Petersen's 4-Wheel & Off-Road
• Power & Motoryacht
• Project Car Tuner Magazine
• South Florida Auto Guide
• Sport Compact Car
• Sport Truck
• Super Street
• Truckin' Magazine (1995–2007)
• Truck Trend
• Wisconsin Auto Guide
Entertainment
• Premiere (1991–1995)
• Soap Opera Digest (1991–2007)
• Soap Opera Weekly (1991–2007)
• Stagebill (1994–1998)
Enthusiast
• Doll Reader (1998–2002)[59]
• Home Theater
• Kitplanes
• Southwest Art
• Stereophile (2001–2007)
• Teddy Bear and Friends
Equestrian
• Arabian Horse World
• Daily Racing Form
• Dressage Today
• EQUUS (1998–2007)
• Horse & Rider
• Practical Horseman (1998–2007)
Lifestyle
• Chicago (1995–2002)
• Country Journal (1998–2001)
• European Travel & Life
• New Woman (1991–1997)[60][61]
• New York (1991–2003)
• Today's Custom Home
Teen
• Bop (1998–2003)
• Seventeen (1991–2003)
• Teen (2000–2002)[62]
• Tiger Beat (1998–2003)
Wellness
• Better Nutrition
• Vegetarian Times (1997–1999)
References
- Bruce Weber. Bill Reilly, Magazine Publishing Executive, Dies at 70 The New York Times, October 20, 2008^
- THE MEDIA BUSINESS; Macmillan and Maxwell Sell Four Units to Kohlberg The New York Times, December 2, 1988^
- K-III to Buy Ward’s Communications: The publishing. Los Angeles Times, May 8, 1990^
- Jonathan P. Hicks. COMPANY NEWS; K-III Holdings to Buy Field Assets The New York Times, December 22, 1990^
- K-III Bid Wins Murdoch Mags Variety, April 29, 1991^
- K-III Buys Publisher The New York Times, February 19, 1992^
- Kathryn Jones. COMPANY NEWS; Katharine Gibbs Schools Are Sold The New York Times, March 9, 1994^
- Publishers: Editors: Managing Editors Associated Press, December 27, 1994^
- K-III's Initial Stock Offering The New York Times, October 7, 1995^
- CURTAIN UP FOR 'PREMIERE' SALE: WENNER, REED, TIME AND HACHETTE COULD BE INTERESTED Advertising Age, September 6, 2011^
- MEDIA Los Angeles Times, July 8, 1996^
- Geraldine Fabrikant. COMPANY REPORTS;K-III to Acquire Westcott After Twice Raising Its Bid The New York Times, April 23, 1996^
- Hembree Brandon. Farm Press mirrors ag achievement Farm Press, April 5, 2003^
- Spotlight: McMullen Argus Buys Park Avenue Publishing Los Angeles Times, August 7, 1997^
- Times Mirror to Acquire Unit From K-III The New York Times, July 23, 1997^
- K-III's New Name To Be 'Primedia' The New York Times, November 1, 1997^
- Eric R. Quinones. K-III changing 'horrible' name to Primedia to better reflect business October 30, 1997^
- COMPANY NEWS; PRIMEDIA IN DEAL WITH MCCLATCHY NEWSPAPERS The New York Times, January 10, 1998^
- Doreen Carvajal. MEDIA: PUBLISHING; For book clubs, the big increase in sales is coming in smaller niches. The New York Times, January 26, 1998^
- Keith J. Kelly. KRAVIS PRIMED FOR PRIMEDIA BREAKUP New York Post, March 21, 1999^
- Laura Elder. Tech wildcatter sells company for $35 million American City Business Journals, October 10, 1999^
- Deals-Southwest Art Desilva + Phillips, May 1999^
- George Lazarus. Alberto Move From Lois A Beauty For Tatham Chicago Tribune, November 9, 1999^
- Top Of The News: Primedia Buys About Forbes, October 30, 2000^
- Times Company to Buy About.com for $410 Million The New York Times, February 17, 2005^
- Primedia and Brill Media in Joint Venture The New York Times, January 5, 2001^
- Primedia Agrees to Acquire Emap's U.S. Magazine Assets The Wall Street Journal, July 2, 2001^
- Felicity Barringer. Brill's Content Closes; Web Site, Inside.com, Is Cut Back The New York Times, October 16, 2001^
- Matthew Rose. Conde Nast to Buy Modern Bride From Primedia for $52 Million The Wall Street Journal, January 14, 2002^
- Transactions - JEGI from 2002 retrieved 2020-11-27^
- Primedia to Sell Seventeen To Hearst for $182.4 Million The Wall Street Journal, April 24, 2003^
- Matthew Rose, Robert Frank. Wasserstein Wins Primedia Auction To Buy New York The Wall Street Journal, December 17, 2003^
- Glenn Pew. KITPLANES Joins AVweb Under Belvoir AV Web, October 5, 2003^
- R.R. Bowker Acquires Simba Information InfoToday, September 22, 2003^
- Keith J. Kelly. PRIMEDIA OFFLOADS 2 TRADES New York Post, August 13, 2004^
- The Times Company Acquires About.com for $410 Million The New York Times, February 18, 2005^
- PRIMEDIA's Wards Automotive Magazines Sold to Prism Media December 22, 2005^
- Climbing and C&K Unaffected By Primedia Challenges Outside Business Journal, April 5, 2006^
- Weider Purchases History Magazines From Primedia Armchair General, February 28, 2006^
- Nancy Nally. BREAKING NEWS: Primedia To Sell Crafts Group for $132 Million Nally Studios, June 14, 2006^
- Candace Cumberbatch. Primedia to Explore Sale Of Enthusiast Media Unit The Wall Street Journal, February 9, 2007^
- Leon Lazaroff. Billionaire Burkle to buy Primedia The Sun Sentinel, May 15, 2007^
- Magazine Publisher Is Selling Special-Interest Unit for $1.15 Billion The New York Times, May 15, 2007^
- Briefs 9/6 The Denver Post, September 6, 2006^
- Urban Climber Parent Acquires Climbing Magazine SGB Media, January 8, 2007^
- Infobase Buys Films Media Group Library Journal, June 28, 2007^
- Peter Lattman. After 22 Years — 22 Years! — K.K.R. Is Exiting Primedia The New York Times, May 16, 2011^
- PRIMEDIA Agrees to Acquire Rent.com from eBay Inc. eBay, March 22, 2012^
- Leena Rao. eBay Sells Off Real Estate Listings Site Rent.com To Primedia TechCrunch, March 22, 2012^
- Ingrid Lunden. TPG's RentPath Buys Lovely For $13M To Expand From property search into full rental services TechCrunch, April 2, 2014^
- Phil W. Hudson. Providence Equity, TPG become equal partners in RentPath American City Business Journals, October 22, 2014^
- Former AutoTrader CEO Chip Perry named RentPath CEO American City Business Journals, July 13, 2015^
- DAVID UNDERCOFFLER. Chip Perry, TrueCar's new CEO, seeks to rebuild dealers' trust Automotive News, November 23, 2015^
- RentPath Names Marc Lefar as President and Chief Executive Officer PR Newswire, April 4, 2016^
- Jessica Saunders. Atlanta-based RentPath files Chapter 11, agrees to be bought by CoStar for $588M American City Business Journals, February 12, 2020^
- RentPath terminates agreement to be acquired by CoStar Group Associated Press, December 29, 2020^
- Redfin Completes Acquisition of RentPath for $608 Million Redfin, April 5, 2021^
- Taylor Anderson. Redfin-owned RentPath changes name to Rent., unveils new upgrades Bradley Inman, June 21, 2022^
- Dumb and Dumber Forbes, November 10, 2003^
- Jane L. Levere. THE MEDIA BUSINESS: ADVERTISING; After a redesign and editorial changes, Rodale Press promotes a new New Woman magazine The New York Times, August 12, 1999^
- Keith J. Kelly. NEW WOMAN FOLDS: RODALE PULLS PLUG AFTER 2 YRS., $40M New York Post, December 9, 1999^
- Primedia to Shut Down Teen Magazine The New York Times, March 2, 2002^