Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]
The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3][4] Reigning Champ is sold at 130 retailers worldwide.
In 2021 Reigning Champ was acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[5][6]
Collaborations
Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[7]
Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]
See also
- A Bathing Ape
- Billionaire Boys Club
- Virgil Abloh
- OVO
- Chrome Hearts
- Highsnobiety
- Visvim
References
- Reigning Champ Need Supply Co.^
- Reigning Champ hypebeast.com^
- Reigning Champ Haven^
- hoodies Haven^
- Aritzia expands into men's clothing with purchase of majority stake in athletic-wear company retrieved 2021-06-20^
- Aritzia accelerates expansion into men's with acquisition of premium athletic wear brand Reigning Champ Newswire, retrieved 2021-06-20^
- Reigning Champ adidas.com^