Rainbow S.p.A. is an Italian studio founded by Iginio Straffi and formerly co-owned by Viacom (later Paramount Global) from 2011 to 2023. Rainbow has collaborated with Viacom/Paramount's other company, Nickelodeon, on multiple shows, including Winx Club and Club 57.[1] The studio is based in Loreto, Marche and was founded by Straffi in 1995.
History
Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions.
In April 2008, Rainbow signed a five-year co-production partnership with German media entertainment company Made 4 Entertainment (M4E) to develop and produce television series with M4E granting the rights to then-upcoming season of Rainbow's series Winx Club and its then-upcoming spin-off Pixie (now PopPixie) as the latter would manage distribution to the two series alongside Rainbow whilst Rainbow and M4E would co-produce a new television series.[2]