Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3] It reportedly produces the top imported Italian pinot grigio in the United States.[4]
Advertising
Ecco Domani has used marketing strategies that went "into people's lifestyles"[5]