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Ecco Domani

Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3] It reportedly produces the top imported Italian pinot grigio in the United States.[4]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[5] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[6]

Fashion Foundation Awards

The company also sponsors the Fashion Foundation Awards in support of young designers.[7] Former winners include Haus Alkire,[8] John Patrick[9] Patrik Ervell[10] and Prabal Gurung.[11] The 2014 Fashion Fund Awards, which are the thirteenth edition of the fund, winners are Timo Weiland, Degen, and Novis.[12] Past winners include Zac Posen, Proenza Schouler, Rodarte, Alexander Wang, and Derek Lam.[12]

External links

References

  1. Ecco Domani Background Ecco Domani, retrieved 2010-01-28^
  2. Browse by Brand Name^
  3. Frank J. Prial. Wine Talk: Losing a Taste for the Cheap Stuff The New York Times, 1999-05-26, retrieved 2010-01-28^
  4. Cristine Struble. Ecco Domani gets a fashionable makeover from Brandon Maxwell Foodsided, 5 July 2020, retrieved 4 August 2020^
  5. Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 ISBN 978-1-58115-471-9. 243 pages, page 158^
  6. Abraham Aamidor Real feature writing^
  7. Alisa Gould-Simon. Ecco Domani Winners to Show at NYFW & on Lifetime BlackBook Magazine, 4 January 2010, retrieved 2010-01-28^
  8. Ecco Domani's 2012 Winners Announced Style.com, 2012-01-03, retrieved 2014-05-13^
  9. Organic, Fashion Designer retrieved 2012-01-19^
  10. Laird Borrelli-Persson. The Nifty 50: Patrik Ervell, Designer T (New York Times), 2010-01-15, retrieved 2010-01-28^
  11. Amy Verner. Designer Prabal Gurung on his 'overnight' success The Globe and Mail, 2010-01-08, retrieved 2010-01-28^
  12. Karimzadeh, Marc. Ecco Domani Names Fashion Foundation Award Winners WWD, 14 January 2014, retrieved 14 January 2014^