Activities
Mobilize Financial Services offers automobile financing lines (17.8 billion euros of new financing at the end of 2020, 4.6 million service contracts sold at the end of 2020 including insurance products). New financing contracts rose to €17.8 billion in 2020. The volume of services sold came to 4.6 million contracts.[35]
In 2020, the firm recorded 1,520,330 contracts financed, generating new financings of €17.8 billion.[36] It offers related services, including car loans (used and brand-new), electric vehicle battery leasing contract (100,000 contract in March 2017),[37] rentals with purchasing options, leases, long-term rentals for retail customers and services, such as maintenance, extended warranties, roadside assistance, fleet management, and credit cards.[38] It also finances new vehicles, used vehicles, and spare parts, as well as short-term cash requirements for the Renault–Nissan–Mitsubishi Alliance dealerships. It has subsidiaries in Argentina, Brazil, Colombia, Algeria, Morocco, Ukraine, South Korea, and the European Union and joint-ventures in Russia, Turkey and India.[2]
The firm has developed online vehicle sales. In Brazil, 20% of the Renault KWID models sold in 2018 were booked online using RCI e-payment. Dacia customers in the United Kingdom have been able to finance and pay off the model of their choice entirely online since November 2018 via the Dacia Buy Online website. It is the first time that a fully digitalized customer experience has been proposed in the British market.[5]
In 2020, it sold 1.8 services per vehicle registered by the Alliance brands in its operating scope.[35] The firm is one of the largest issuers of auto loan asset-backed securities in Europe. In 2004, it had, together with the PSA Banque, a 10 percent participation, only behind Volkswagen and Fiat banks.[39]
Savings
In February 2012, RCI Banque launched the ZESTO savings accounts, which were opened to a general clientele. This internet-based operation was the first of its type by an automaker's subsidiary in France.[40] The launch was accompanied by a TV commercial from Romain Kunstlinger.[41] The success of this initiative[42] led to other automotive groups operating in the French market, as PSA Peugeot Citroën, to consider launching similar projects.[43] At the end of 2012, RCI Banque announced plans to extend ZESTO to Germany.[42] The German version of ZESTO was launched in 2013, called RCI Bank Direkt. In January 2014, ZESTO-Bank Direkt had over 136,000 customers.[44]