Puregold Price Club, Inc. or simply Puregold (stylized in all caps) is a chain of supermarkets in the Philippines trading goods such as consumer products on a wholesale and retail basis. It currently has approximately more than 400 operating stores and over 20 food service stalls.[3]
History
Puregold owner Cosco Capital, Inc. is under the Luis Co Chi Kiat Foundation Inc. (LCCKFI), founded and registered on March 28, 2003, by the late Luis Co Chi Kiat's children. Lucio L. Co, married to Susan P. Co, is the Chairman of Cosco Capital, Inc., Puregold, and S&R Membership Shopping. Lucio Co grew up in Santo Cristo, Divisoria. His parents, Luis Co Chi Kiat (October 5, 1917 – July 31, 2002) and Co Lao Siok Hian (April 6, 1924 – September 4, 2014) who owned Atlantic Glassware store, are buried at the Luis Co Chi Kiat Mausoleum in Manila Chinese Cemetery.[4]
During the 1997 Asian financial crisis, Chinese-Filipino businessman Lucio Co, who owned the Alcorn Gold Resources Corporation (later renamed Cosco Capital, Inc.), initially focused on oil and mineral exploration and development. However, due to the increasing price of commodities, the company ventured out into the retail industry, which at the time, was dominated by retail giant