Lucio L. Co is a Filipino businessman who is best known for founding Puregold
Early life
Lucio L. Co was born in 1953. He grew up in Manila and his family owned the Atlantic Glassware store in Santo Cristo, Divisoria.[1]
Career
Co started in the oil and minerals industry with Cosco Capital, Inc. starting out as Alcorn Gold Resources Corporation (later named Alcorn Petroleum and Minerals Corporation).[2]
Co operated the Puregold Duty Free in Clark, Pampanga.[3]
Forced by the 1997 Asian financial crisis, Alcorn shifted focus to the retail industry. Together with his wife Susan, Co opened the first outlet of the Puregold retail chain in Mandaluyong on December 12, 1998.[1][2] This was to provide relief to the financial situation of his employees at the duty-free store in Clark.[3]
Puregold opened more outlets across the Philippines with Co also acquiring other regional supermarket chains as well.[2][4]
Co acquired the S&R Membership Shopping chain from its previous owners in 2006.[5][6][7]
Alcorn Gold Resources changed its name to Costco Capital Inc. in 2012.[8]
In December 2025, Co's Crystal Bridges Holding Corporation fully acquired the PrimeWater of Manny Villar.[9]
Co also previously owned the Philippine franchise for Lawson, Liquigaz, and Wendy's.[3]
Personal life
Lucio Co is married to Susan Pe. Their first eldest child and only son is Vincent while they have three daughters; Pamela Justine, Katrina Marie, and Camille Clarisse. All grew up to be businesspeople like their parents.[10][11][12]
Lucio and Susan Co are in the tenth position of Forbes' Philippines 50 Richest list with the couple having a combined net worth of $1.7 billion (P82.4 billion) in 2020.[7]
References
- Lucio Co: Wealth, Business Empire, and Life Outside Work Esquire Philippines, retrieved 17 December 2025^
- Stories of Filipino Success: Lucio and Susan Co Primer, Primer Media Inc., retrieved 17 December 2025^
- Iris Gonzales. What’s next for Lucio Co? The Philippine Star, 3 May 2021, retrieved 17 December 2025^
- Lynda Corpuz. Lucio Co's Puregold acquires BudgetLane supermarket chain Rappler, 7 August 2015, retrieved 17 December 2025^
- Krista Angels Montealegre. Puregold sets acquisition of S&R supermarkets The Manila Times, 29 March 2012, retrieved 16 November 2021^
- Ehda Dagooc. S&R entry in Cebu to boost "member-shopping" culture The Philippine Star, 27 November 2010, retrieved 16 November 2021^
- Anri Ichimura. Puregold's Lucio and Susan Co Break into Top 10 of the Philippines' Richest Billionaires Esquire Philippines, 17 September 2020, retrieved 17 December 2025^
- Paolo Montecillo. Lucio Co firm goes by a new name Philippine Daily Inquirer, 12 December 2012, retrieved 17 December 2025^
- Lian Buan. Lucio Co group buys troubled PrimeWater, consumers still aggrieved Rappler, 16 December 2025, retrieved 17 December 2025^
- Lucio & Susan Co Forbes, retrieved 17 December 2025^
- Susan Pe Co Bloomberg, retrieved 17 December 2025^
- Frances Karmel Bravo. Who is Vincent Co, Bea Alonzo's rumored beau? PEP.ph, Philippine Entertainment Portal, Inc., 5 May 2025, retrieved 17 December 2025^