Product Sans is a geometric sans-serif typeface created by Google for branding purposes.[2][3] It replaced the old Google logo on September 1, 2015. As Google's branding was becoming more apparent on multiple device types, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
Design
The design team wanted to retain the simple and approachable styles in previous logos but also include geometric forms. It has been suggested that the design of Product Sans is inspired by Futura.[4] The most notable difference between the two is the double-story 'a', which was implemented to contrast the circular shapes of the other characters.[5] Product Sans prefers to end the stroke terminals at about 45 degrees, with the cut off being perpendicular to the tangent of the stroke.