Pinduoduo

Pinduoduo is a Chinese online retailer, with a focus on the traditional agriculture industry. The business is the largest product of PDD Holdings, a company currently headquartered in Ireland that also owns the online marketplace Temu.[3][4]

History

Pinduoduo was founded in 2015 by Chinese businessman and software engineer Colin Huang and initially focused on the agriculture industry.[5][6] It developed at a time when Alibaba and JD had significantly consolidated the Chinese e-commerce market and many analysts believed there was limited room for new market entrants.[7]

On 7 June 2018, Legal Evening News reported that Pinduoduo investigated and shut down stores and removed listings that violated its platform policy against pornography and violence, following an earlier report by the newspaper.[8]

On 20 January 2019, Pinduoduo reported to the police theft by hackers that exploited a loophole in their system and stole tens of millions of Yuan worth of vouchers.[9]

During the initial COVID-19 lockdown in China in 2020, Pinduoduo started a program to assist rural Chinese farmers with selling their produce to customers online instead of relying on traditional in-person marketplaces.[10] In August 2020, Pinduoduo launched Duo Duo Maicai, a service which enables consumers to preorder groceries for pickup at designated locations.[11]

In 2020, Pinduoduo launched its B2B platform Duoduo Wholesale (Duoduo Pifa) to connect merchants with manufacturers and wholesalers.[12][13] The feature was initially introduced without transaction commissions or promotion fees in order to attract suppliers.[14] It mainly focused on the Chinese domestic market and primarily served merchants and suppliers operating within China. In 2020, Pinduoduo overtook Alibaba as China's top shopping app by user count, reaching 788.4 million annual active buyers by year's end, just edging Alibaba's 779 million (Tmall and Taobao combined). This marked the first major challenge to the dominance of Alibaba and JD.com in the market.[15] Pinduoduo pioneered viral sharing via WeChat, creating shopping teams where customers share product links with friends and family for group discounts. This turned customers into marketers with zero ad spend among segments in rural or low-income areas that Alibaba had traditionally ignored.[16] [17]

Pinduoduo generated RMB 4.17 trillion (US$590 billion) gross merchandise value (GMV) in 2021.[18]

In September 2022, Pinduoduo's sister's company, Temu, was launched in the U.S. by PDD Holdings.[19][20][21]

In 2023, PDD Holdings changed its legal domicile from Shanghai to Dublin.[22]

In 2025-12-08, PDD launched Malaysia campaign, users in Malaysia can buy goods in PDD app with free shipping.

Corporate affairs

The key trends for Pinduoduo are (as of the financial year ending 31 December):[23]

Criticism

Counterfeit products

Pinduoduo has been significantly criticised in domestic Chinese media for selling shanzhai products.[24] The company responded with an open letter stating that it had, in a single week in August, shut down 1,128 stores, taken down more than 4 million listings, and blocked 450,000 suspected counterfeit goods listings from being published.[25]

After it was listed on the U.S. Nasdaq stock exchange in 2018, China's State Administration for Market Regulation announced probes into the firm based on reports of counterfeit materials available on the platform.[26][24] Pinduoduo responded by intensifying efforts to remove counterfeit materials from its store.[24] According to the company, it removed over 10.7 million suspicious items and blocked 40 million suspicious links on its platforms.[24] Pinduoduo sought to reassure customers by stating that it would compensate customers with ten times the value of any counterfeit item found to have been sold through the platform.[24] This was three times as much as the compensation mandated by China's Consumer Protection Law.[24]

Pinduoduo also introduced a penalty on sellers of items under which it would freeze ten times the trading volume of any item found to be counterfeit.[24] One thousand sellers responded with a protest in July 2018 at the company's headquarters, during which there were physical clashes with the company's security guards.[24] Sellers have also challenged Pinduoduo's penalty in court, but as of at least 2021 Pinduoduo won a significant majority of these cases.[24]

In April 2019, Pinduoduo was first named in the Office of the United States Trade Representative's list of Notorious Markets for Counterfeit Products and Piracy.[27][28][29] As of 2023, Pinduoduo remains listed as a notorious market.[30]

The company also disclosed that it had removed 500,715 items and closed more than 40 stores as of February 4, 2020, to protect consumers from counterfeit and substandard masks being sold by merchants hoping to profit amid the COVID-19 pandemic.[31]

In April 2024, U.S. Sen. Tom Cotton (R-Ark.) and former Sen. Marco Rubio (R-Fla.) wrote letters to the Biden administration, raising concerns about Temu and connections to forced labor and intellectual property theft.[32] At least 20 states have filed consumer fraud litigation against the company over its labor practices and fraud concerns.[32]

Malware concerns

In 2023, Google removed Pinduoduo's app from the Play Store after a Chinese cybersecurity firm found malware in app versions carried in Chinese app stores.[33][34] Two days after releasing an update to address concerns, Pinduoduo disbanded the team of engineers and product managers who had developed the exploits. A majority of the team was transferred to Temu, working in various departments.

Six cybersecurity teams interviewed by CNN – including Finnish, Russian, US, and Israeli firms – as well as Chinese cybersecurity firm DarkNavy, all labeled Pinduoduo as malware or potential malware.[35] In a report by Bloomberg News, a researcher from Kaspersky Labs stated the following: "Some versions of the Pinduoduo app contained malicious code, which exploited known Android vulnerabilities to escalate privileges, download and execute additional malicious modules, some of which also gained access to users' notifications and files".[36]

Pinduoduo maintains a data sharing agreement with a unit of the People's Daily, the official newspaper of the Central Committee of the Chinese Communist Party.[37]

Non-compete agreements

In 2024, the Financial Times and The Wall Street Journal reported that Pinduoduo sued several former employees for violating non-compete clauses. The evidence Pinduoduo submitted to court includes video recordings of the former employees going to work for Pinduoduo's rivals. The company said it does not "engage in any illegal or unethical surveillance practices of current or former employees."[38][39]

References

  1. Ayanti Bera. China's Pinduoduo appoints Lei Chen as chief executive officer Reuters, 1 July 2020, retrieved 6 July 2020^
  2. 2024 annual report www.annualreports.com^
  3. PDD Holdings names Jiazhen Zhao co-CEO Reuters, 2023-04-04, retrieved 2023-04-05^
  4. Dan McCrum, Steven Bernard. The mysterious rise of the Chinese ecommerce giant behind Temu Financial Times, 6 March 2024, retrieved 2024-03-07^
  5. Arjun Kharpal. Everything you need to know about Pinduoduo, the fast-growing rival to Alibaba and JD in China CNBC, 22 April 2020, retrieved 1 July 2020^
  6. Rita Liao. Why Pinduoduo is putting all its profit into agriculture TechCrunch, 3 December 2021, retrieved 27 August 2022^
  7. Lizhi Liu. From Click to Boom: The Political Economy of E-Commerce in China Princeton University Press, 2024^
  8. Why did Pinduoduo respond? Close the store involved and remove the illegal products from the shelves Sohu, 2018-06-07, retrieved 2018-09-20^
  9. Hackers Take Coupons Worth Tens of Millions of Yuan on Pinduoduo Bloomberg News, 20 January 2019, retrieved 21 August 2020^
  10. Kyle Mullin. China's Quiet Ecommerce Giant Thrives on Fresh Produce Wired, 7 June 2021, retrieved 4 March 2023^
  11. Sumathi Bala. China's Pinduoduo expects online grocery sales to double this year CNBC, 17 November 2020, retrieved 13 January 2021^
  12. Emma Lee. Pinduoduo readies a wholesale service, dialing up Alibaba rivalry Tech Node, Jul 28, 2020, retrieved Mar 13, 2026^
  13. Song Jingli. Pinduoduo to launch wholesaling feature to take on Alibaba Jul 27, 2020, retrieved Mar 13, 2026^
  14. Jialuo Wang. Changes and Development of Pinduoduo’s Business Highlights in Business, Economics and Management, 2023^
  15. Trefor Moss. How Pinduoduo Beat Alibaba to Become China’s Top Shopping Site The Wall Street Journal, 2021-03-20, retrieved 2026-03-17^
  16. Emma Lee. The incredible rise of Pinduoduo, China's newest force in e-commerce TechCrunch, 2018-07-27, retrieved 2026-03-17^
  17. Jacky Wong. Alibaba Survived a Tech Crackdown. Now It Must Fend Off Rivals. The Wall Street Journal, 2023-02-23, retrieved 2026-03-17^
  18. Global: top online marketplaces by GMV 2023 Statista, retrieved 2024-12-26^
  19. Cafe Fan. Will battle for US consumer wallets intensify with latest contender Temu? TechNode, 10 November 2022, retrieved 29 November 2022^
  20. Shen Lu, Raffaele Huang. China's Pinduoduo Quietly Launches U.S. E-Commerce Site Temu The Wall Street Journal, 2022-09-02, retrieved 2022-09-04^
  21. Rita Liao. Amazon's latest challenger is China's online dollar store Pinduoduo TechCrunch, 20 September 2022, retrieved 22 September 2022^
  22. Ramishah Maruf. Shein sent American influencers to China. Social media users are furious CNN, 2023-06-28, retrieved 2023-06-29^
  23. Pinduoduo Inc. - AnnualReports.com www.annualreports.com, retrieved 2025-05-09^
  24. Angela Huyue Zhang. High Wire: How China Regulates Big Tech and Governs Its Economy Oxford University Press, 2024^
  25. Zen Soo. Pinduoduo removes millions of suspected fake listings after stock plunges South China Morning Post, 23 August 2018, retrieved 6 July 2020^
  26. Brenda Goh. China to probe e-commerce firm Pinduoduo over reports of fake goods Reuters, 1 August 2018, retrieved 6 July 2020^
  27. USTR Releases Annual Special 301 Report on Intellectual Property Protection and Review of Notorious Markets for Piracy and Counterfeiting United States Trade Representative, April 25, 2019, retrieved 2023-09-08^
  28. Kanishka Singh. U.S. adds e-commerce sites operated by Tencent, Alibaba to 'notorious markets' list Reuters, 2022-02-18, retrieved 2022-02-18^
  29. USTR Releases 2021 Review of Notorious Markets for Counterfeiting and Piracy United States Trade Representative, retrieved 2022-02-18^
  30. USTR Releases 2022 Review of Notorious Markets for Counterfeiting and Piracy United States Trade Representative, January 31, 2023, retrieved 2023-09-08^
  31. Emma Lee. E-commerce firms cracking down on sellers of fake protective masks TechNode, 6 February 2020, retrieved 6 July 2020^
  32. Iowa's News Now. Iowa AG joins demand for Temu disclose policies on slave-made products, consumer safety KGAN, 2024-08-16, retrieved 2026-02-06^
  33. Clarence Leong, Newley Purnell. Google Halts Download of Chinese App Pinduoduo Over Security Concerns The Wall Street Journal, 2023-03-21, retrieved 2023-06-25^
  34. Google Suspends Chinese E-Commerce App Pinduoduo Over Malware Krebs on Security, 22 March 2023, retrieved 2023-04-05^
  35. Nectar Gan, Yong Xiong, Juliana Liu. 'I've never seen anything like this:' One of China's most popular apps has the ability to spy on its users, say experts CNN, 2023-04-02, retrieved 2023-04-05^
  36. Sarah Zheng. Pinduoduo App Malware Detailed by Cybersecurity Researchers Bloomberg News, 27 March 2023, retrieved 2023-09-28^
  37. Cate Cadell. Report: China's propaganda units harvest data from overseas tech firms The Washington Post, May 1, 2024, retrieved May 2, 2024^
  38. Ex-workers at Temu owner PDD suffer surveillance and financial ruin over non-competes Financial Times, March 11, 2024, retrieved 2024-03-11^
  39. Shen Lu, Raffaele Huang. Ex-Workers at Temu Parent Say Noncompete Penalties Crush Their Finances The Wall Street Journal, April 1, 2024, retrieved 2024-04-02^