Perion Network

Perion One

Perion One is a unified omnichannel advertising platform that consolidates Perion’s technologies into a single solution for planning, activating, optimizing, and measuring digital advertising campaigns across multiple channels, including connected television, display, video, audio, and digital out-of-home advertising. The platform integrates artificial intelligence to connect data, creative, and media execution across channels. [6]

Solutions for advertisers, brands and agencies

Perion provides digital advertising solutions that enable advertisers to execute campaigns and analyze performance across a range of channels:

• Connected Television (CTV): Perion One includes capabilities for managing and delivering connected television advertising. [7]
• Digital out-of-home (DOOH): Perion offers DOOH advertising capabilities as part of its omnichannel platform. [8]
• Display and video advertising: Perion One supports programmatic and direct campaigns across web and mobile inventory. [9]
• Retail and commerce media solutions:Perion provides retail and commerce media advertising solutions intended to help brands and agencies reach consumers using retailer first-party data and measure performance across digital channels. [10]

• Retail media and Commerce integrations: Perion announced a strategic partnership with Albertsons Media Collective that enables advertisers to activate against Albertsons’ purchase-based first-party audiences across display and DOOH formats, expanding its retail media capabilities. [11][12]
• Retail partner networks: Perion has joined the Walmart Connect Partner Network to give brands access to Walmart Connect’s omnichannel media solutions and closed-loop measurement as part of its retail and commerce media offering. [13]

Solutions for publishers

Perion provides technology and monetisation solutions for publishers, including supply-side capabilities that support web, video, connected television, and digital out-of-home inventory. These tools help maximise publisher revenue and manage programmatic demand. [14]

AI-powered optimization

Outmax is Perion’s outcome-driven AI (artificial intelligence) performance algorithm, designed to optimize advertising campaigns in real time across digital channels by adapting to business goals and performance signals. [15]

2014-2017

In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.[49]

In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.[50]

In September 2016, Josef Mandelbaum stepped down as CEO of Perion.[51][52] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.[51]

In April 2017, Doron Gerstel assumed the role of CEO.[53] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".[54] This period also saw the company broaden its reach into the digital television advertising sector.[55]

2018-2020

In October 2018, Perion's platform, MakeMeReach, received Google certification.[56]

In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.[57]

2021-2022

In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.[58]

In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.[59]

In August 2022, Perion received the Stevie Award in the artificial intelligence category.[60]

In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.[61]

2023-2024

In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.[62]

In June 2024, Perion announced significant layoffs as part of a cost-cutting initiative. The decision came after Microsoft's further actions to completely remove several advertisers from its Bing network, which severely harmed Perion's revenues. As a result, Perion decided to eliminate 35 jobs, primarily within its search division in Israel. This reduction represented 15% of the company's Israeli workforce, which numbered 230 employees out of a total of 650 globally.[63]

The impact of Microsoft's decisions was substantial, with Perion's revenue from its collaboration with Microsoft projected to fall to less than 5% of its total revenue in the latter half of 2024. Previously, revenue from Bing had formed a substantial part of Perion's income. For the second quarter of 2024, Perion's revenues were anticipated to be between $106 million and $108 million, with annual revenues expected to decrease to approximately half a billion dollars.[63]