Mergers and acquisitions
In 2025, Perion acquired the AI platform Greenbids for $65 million to expand its AI-based campaign optimization capabilities across major digital channels.[16][17]
In 2023, Perion acquired Montreal-based digital out-of-home (DOOH) advertising platform Hivestack for $100 million in cash, expanding Perion's presence in programmatic out-of-home advertising.[18][19][20]
In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.[21][22]
In July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.[23]
In January 2020, Perion acquired Content IQ, a New York-based startup that focused on optimizing digital advertising through cookie-less tracking and analytics.[24]
In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provided ad performance analytics service, for $3.5 million.[25][26]
In December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.[27][28]
In February 2015, Perion acquired MakeMeReach, a platform that helped app developers with social media advertising, for $15 million.[29][30]
In June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.[31][32][33] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.[34]
In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[35][36][37]
In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.[38][39] SweetPacks specialized in producing a range of downloadable content for daily use.[40]
In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.[41] Smilebox was an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.[42][43]
