Pedestrian, formerly PEDESTRIAN.TV, is a youth digital news and entertainment website based in Sydney, Australia, founded in 2005. It is a subsidiary of Nine Entertainment
As of Pedestrian Group owns Pedestrian (the website) as well the Australian brands Pedestrian JOBS and Openair Cinemas.
History
Launched in 2005[1] by co-founders Chris Wirasinha and Oscar Martin, Pedestrian.TV was initially distributed as a DVD magazine, stylised as a "Plastizine", with the advertorial backing of BMW Mini.[2] In 2007, the company shifted online, launching the Pedestrian.TV site.
In 2010, the company launched sub-site Pedestrian JOBS; a creative industries-focused employment classifieds board.
Nine Entertainment subsequently acquired a 60% stake in Pedestrian.TV in 2015 for a reported $10 million.[3]