Under a split of PBL into two companies, after Kerry Packer's death in 2005, PBLMedia, formerly held by PBL, was transferred to Consolidated Media Holdings (CMH).[6]
PBLMedia was established in October 2006, when PBL transferred its media interests, including the ACP Magazines, Nine Network, and ninemsn, to the new business – a joint venture between PBL and CVC Asia Pacific.[7] The recapitalisation was announced on 18 October 2006.[8]
In June 2007, PBL announced that it would sell a further 25% to CVC Capital Partners for $515 million.[9] In September 2007, it was announced that the transaction was to go ahead at the increased purchase price of approximately $526 million.[10]
On 27October 2008, James Packer and CMH representatives, such as Alexander, resigned from the board of PBLMedia, effectively ending financial backing and future associations with the company.[11] James Packer later sold his media interests.[12]
On 16December 2008, PBL Media issued a press release stating that the company's majority shareholder, CVC Capital Partners, had refinanced debt facilities as well as injecting in excess of $300 million. CMH stated that they would not be investing any further funds, and as such, CMH's 25%interest became diluted to a stake less than 1%.[13]
Nine Entertainment
From 2 December 2010, PBL Media rebranded as Nine Entertainment Company[14] In December 2011 former McDonald's Australia chief executive Peter Bush was appointed chairman following the resignation of Tim Parker. In February 2013 David Haslingden, previously President and Chief Operating Officer of Fox Networks Group, was appointed to the Board as an independent non-executive director and chairman.
In December 2013, Nine Entertainment listed on the ASX, trading as asx: NEC. Vendors included Apollo Global Management, Oaktree Capital and Goldman Sachs who took over from CVC in a refinancing deal in October 2012 when Nine was on the brink of receivership.
In 2014, Nine Entertainment Co. founded online streaming company Stan with Fairfax Media, investing $50 million into the joint venture.[15]
On 16 April 2015, Nine Entertainment Co. announced the sale of its Nine Live business to Affinity Equity Partners for $640 million to reduce debt and fund an ongoing capital management program.[16]
Hugh Marks (2015–2020)
In November 2015, Hugh Marks was appointed as CEO. He replaced David Gyngell, who remained on the board.[17] In February 2016, Peter Costello was appointed chair.[18]
In March 2016, Nine Entertainment Co purchased a 9.9% stake in Southern Cross Media Group from the Macquarie Group.[19] On 29 April 2016, Nine Entertainment Co. ended a 27-year affiliation agreement with WIN Corporation, instead partnering with Southern Cross Austereo in parts of regional Queensland, New South Wales and Victoria, after securing a 50% revenue sharing deal with Southern Cross, which is higher than its existing 39% deal with WIN.[20]
Mike Sneesby (2021–2024)
In March 2021, Nine Entertainment announced the appointment of Mike Sneesby as Chief Executive Officer, effective 1 April 2021, following Hugh Marks resignation.[31] On 12 March 2021, Nine announced that it would be returning its regional affiliation back to WIN Television, ending its 5 year affiliation with SCA. As part of the deal, WIN will pay Nine 50% of advertising revenue and provide airtime to Nine's assets across its television and radio network. The affiliation switch was reversed on 1 July 2021. Upon the switch, WIN's unique branding was phased out in favour of Nine's metro branding with the WIN branding retained for local idents, promos, community announcements and sponsor billboards. However, WIN News remains under its unique name and format.
It was announced on 15 September 2021, that WIN's advertising department would be merged into Nine's advertising team with Nine's advertising platform 9Galaxy extending into regional areas from July 2022. This will mean advertisers in regional areas can book advertising directly with Nine for the first time instead of booking with WIN.[32]
In June 2024, Peter Costello resigned as chairman and was replaced by Catherine West.[33]
Matt Stanton (2024–present)
In March 2025, Nine Entertainment confirmed that acting CEO Matt Stanton had been appointed as permanent CEO. Stanton was Nine’s chief strategy and financial officer before becoming interim CEO in September 2024.[35]
In May 2025, American property technology company CoStar entered an agreement to acquire Domain Group, including Nine's 60% stake, for A$3 billion.[36]
In September 2025, Catherine West resigned as chair and will be replaced by former deputy chair of the ABC Peter Tonagh on 7 November.[37]
In January 2026, Nine Entertainment announced the sale of its radio stations to the Laundy family who will rebrand Nine Radio as Tapt Media, NBN Television to the WIN Corporation, and the acquisition of QMS Media.[38]