Palmolive is an American multinational brand of a line of products produced by Colgate-Palmolive. The Palmolive brand grew from one product, Palmolive bar soap. Made of coconut, palm and olive oils, Palmolive bar soap was introduced in 1898. Originally, the bar soap floated like Procter & Gamble's Ivory. By the turn of the 20th century, Palmolive was the world's best-selling soap.
Current Palmolive range of products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap, and liquid hand-wash.
History
In 1864, Burdette Jay Johnson (1826–1902) founded the B.J. Johnson Co. in Milwaukee, Wisconsin producing soap, candles and cheese.
Brand introduction
In 1898, the company introduced a pale, olive-green-colored, floating bar of soap made of coconut, palm and olive oils aggressively marketed under the brand name "Palmolive".[1]