PMFTC, Inc. is the Philippine affiliate of Philip Morris International (PMI). Owned 50-50 by PMI and local conglomerate LT Group,[3] PMFTC is the leading cigarette manufacturer in the Philippines, controlling over 90% of the local market, commercialising the brands Marlboro, Chesterfield, Fortune International, Hope Luxury, and More, among others.[2]
The company is a joint-venture between the Philippine unit of PMI and local firm Fortune Tobacco Corporation (FTC),[4] which joined forces in 2010 to form a new company that, after the agreement, would control the 90% of the market.