Career
Mentored by Tommy Nutter, the success of the Paris show in 1994 enabled Boateng to open his boutique on Vigo Street, the south end of Savile Row, in 1995.[3][6]
Boateng's contemporary approach to menswear design helped to forge a new appreciation for Savile Row, and draw in a younger demographic.[7] Boateng's moved fully into Savile Row in June 2002.[8]
In 2003, Boateng launched a new product in perfumes for women. Bespoke comprises two different vials of fragrance within an elongated, jewel-like bottle.[6]
In 2005, Boateng was honoured with a major 20-year retrospective event at the Victoria and Albert Museum.[9]
In 2008, Boateng's new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street. The largest store on this Mayfair street, as of November 2019, its signs and interiors were co-designed with British-Ghanaian Architect David Adjaye.[10] As of November 2019 it remains the only Black-owned store on Savile Row, and has since 2010 been managed by Moroccan-born Bespoke manager, Khalid Fakhour.[11]
In 2007, Boateng merged the corporate headquarters of his company with his redesigned flagship store on Savile Row.[12] In addition to a bespoke service, Boateng also produces two ready-to-wear collections a year,[13] produced at the former Chester Barrie factory in Crewe, Cheshire.
