OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight.[1][2] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
History
When it was introduced by Orange Glo International in 1997, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser" starting in 2000.[3]
Church & Dwight acquired the OxiClean brand, along with Orange Glo and several others, through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.
It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker