Services
MusicStation[14] was Omnifone's multi-award-winning[15] unlimited music service platform. The cloud-based technology platform worked across a wide range of different digital device types and was tailored specifically for each market, platform and partner.[16] Omnifone provided a number of different variants of MusicStation:
Omnifone's Desktop applications enabled consumers to stream, download, play and share music, direct to their desktop computer.[17] The service was provided in partnership with personal computer vendors, mobile carrier networks, and broadband providers.[18] MusicStation Desktop Edition provided a personalised user experience, which featured play-based music recommendations, connected community services and features, and an automatic back-up of private and public playlists to the cloud, plus online search and discovery capabilities. The service was able to synchronise with all other MusicStation-powered services and mobile devices via the cloud. In April 2009 Hutchison Telecom became the first[19] Omnifone partner to introduce MusicStation Desktop Edition to users in Hong Kong on its 3 network provided 'in concert' with MusicStation Mobile Edition providing unlimited access to music across mobile and PC. In January 2010 MusicStation launched across Europe on HP desktop and laptop PCs in the UK, France, Germany, Italy, Spain, Austria, Belgium, Sweden, Switzerland and the Netherlands.[3]
Omnifone provided a range of white label and co-branded mobile apps for all major mobile platforms including Android, iOS, Symbian, Windows Mobile and Java.[20] Omnifone partnered with mobile carriers and handset manufacturers to deliver mobile app based services which give consumers the ability to stream, download, play and share unlimited amounts of music, direct-to-mobile.[21] MusicStation was pre-installed by partner carriers or downloaded for free from carrier portals such as Vodafone Live!. Omnifone rolled out mobile apps with partners across five continents with Vodafone UK,[22] Australia[23] and New Zealand,[24] Telenor Sweden,[25] 3 Hong Kong,[26]
