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Off-White (company)

Off-White (stylized as Off-White™ or OFF-WHITE c/o VIRGIL ABLOH™) is an Italian luxury fashion brand founded by American fashion designer and entrepreneur Virgil Abloh in Milan in 2013.[2][3] In September 2024, LVMH sold it to brand management company Bluestar Alliance.[4][5][6]

History

The company was first founded as "PYREX VISION" by Virgil Abloh in Milan, Italy in 2012.[3] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world.[7] It has shown collections at Paris Fashion Week shows, and is sold in boutiques in Hong Kong, Tokyo, Milan, London, and New York City.[7]

In August 2019, the British e-commerce company Farfetch, purchased Off-White's parent organization New Guards Group for US$675 million.[8]

In July 2021, LVMH announced it would be taking a 60% stake in Off-White, with Farfetch retaining the remaining 40%.[9][10][11] However, Abloh owned the trademark for Off-White.[12][13]

Ib Kamara was appointed Art & Image Director for Off-White on April 30, 2022.[14]

In 2024, LVMH sold Off-White to Bluestar Alliance.[15][16]

Collaborations

Off-White has collaborated with brands such as, Nike, Levi, Rimowa, Jimmy Choo, IKEA, Moncler, Browns, Warby Parker, SSENSE, Sunglass Hut, Champion, Evian, Converse, Dr. Martens, Barneys New York, Umbro, Timberland, Byredo, Le Bon Marché, Chrome Hearts and A.C. Milan. They have also collaborated with musicians and designers such as Takashi Murakami, Heron Preston, ASAP Rocky, Boys Noize, Asspizza, and Kerwin Frost.[17][18]

In Fall 2016, and Winter 2017, the company collaborated with Levi's main line, Made & Crafted, and released twelve pieces, six of which were unisex.[17]

In early 2017, the company collaborated with Nike and worked on a project named "The Ten", which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes.[19] The collaborations shoe line was divided into two categories, the "Revealing" and "Ghosting".[20][21] The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle.[17]

In 2017, the company collaborated with Champion developing sixteen items of clothing, including tracksuits, hoodies, fleeces, and t-shirts.[17] In August 2017, the company also collaborated with ASAP Rocky with his label AWGE.[22] In 2018, the company partnered with Jimmy Choo to create a Summer/Spring collection inspired by Lady Diana, former Princess of Wales.[17]

In April 2018, the company collaborated with IKEA on furniture targeted towards millennials.[23] In Fall 2018 and Winter 2019, the company collaborated with Sunglass Hut on a unisex line of sunglasses called "For Your Eyes Only".[17] In March 2019, the company collaborated with SSENSE on a range of workout clothes.[24] On June 5, 2018, the company released its collaboration with Rimowa, a transparent suitcase in limited edition.[25] Following the success of the collaboration, a second collection including two RIMOWA x Off-White transparent suitcases (a white version and a black version) was launched in October 2018.[26]

In June 2019, the company collaborated with the Museum of Contemporary Art in Chicago, to create a new "University Blue" color of the Nike Air Force One.[27] In 2022, the brand entered a partnership with AC Milan providing streetwear for the Rossoneri.[28]

From 2023 to 2024, the company collaborated with Mattel Creations to create 4 Off-White™ c/o Monster High dolls. The Off-White™ team hand-picked each outfit from their most iconic runway shows. Those being from 2018, the Spring 2017 collection, the SS17 collection and the 2020 fall collection. “The Off-White™ team sent us references of patterns, runway photography and even some in-house samples to understand the construction of the garments and accessories,” said Mattel Creations designer Annalise Lao.

In September 2024, the company entered a multi-year partnership with WNBA team New York Liberty.[29] In 2024 the company showed a collection for the first time at New York Fashion Week.[30][31]

See also

External links

References

  1. Off-White Physical Retail^
  2. Off-White Corporate Information^
  3. Teryn Payne. Virgil Abloh Is Fighting for Kids That Feel Marginalized by the Fashion Industry Teen Vogue, January 31, 2018, retrieved March 26, 2018^
  4. Luisa ZARGANI. LVMH Sells Off-White to Bluestar Alliance Women's Wear Daily, September 30, 2024^
  5. Bluestar Alliance, LLC announces that it has acquired Off-White LLC, the company which owns the Off-White brand, from LVMH www.newswire.ca, retrieved 2024-12-09^
  6. Off-White sold by LVMH to Bluestar Alliance VOGUE Business, MADELEINE SCHULZ, September 30, 2024^
  7. Steff Yotka. A Brief History of Virgil Abloh's Meteoric Rise Vogue, March 28, 2018, retrieved April 13, 2019^
  8. Chantal Fernandez. Why Farfetch Bought New Guards Group Business of Fashion, August 8, 2019, retrieved August 9, 2019^
  9. Matthew Dalton. Virgil Abloh Sells Off-White to LVMH, Deepening Ties With Luxury Conglomerate Wall Street Journal, July 20, 2021, retrieved July 20, 2021^
  10. Matthew Dalton. Louis Vuitton Appoints Virgil Abloh as New Creative Director Wall Street Journal, March 26, 2018, retrieved July 20, 2021^
  11. Off-White: will Virgil Abloh's brand be bought by LVMH? nss magazine, retrieved 2024-08-18^
  12. Has Virgil Abloh registered the trademark of his own name? nss magazine, retrieved 2024-08-18^
  13. Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means. www.complex.com, retrieved 2024-08-18^
  14. Off-White on Instagram April 30, 2022^
  15. Luise Zargani (30 September 2024), LVMH Sells Off-White to Bluestar Alliance Women's Wear Daily.^
  16. Bluestar Alliance, LLC announces that it has acquired Off-White LLC, the company which owns the Off-White brand, from LVMH PR Newswire, retrieved 2025-10-29^
  17. Héloïse Salessy, Alexandre Marain, Isabel Nield. Off-White: the 18 collabs that cemented Virgil Abloh's career Vogue Paris, March 26, 2018, retrieved April 13, 2019^
  18. Here Are Virgil Abloh's 10 Best Collaborations Ever Highsnobiety, August 31, 2017, retrieved May 15, 2018^
  19. Matt Welty. Ranking All of the Off-White x Nike Sneakers, From Worst to Best Complex, December 27, 2018, retrieved April 13, 2019^
  20. The Ten: Icons Reconstructed by Virgil Abloh is happening nss magazine, retrieved April 13, 2019^
  21. Fabian Gorsler. OFF-WHITE x Nike Sneakers: An Analysis of Resell Prices Highsnobiety, July 26, 2018, retrieved April 13, 2019^
  22. Nicolaus Li. Midnight Studios & AWGE Announce a Special Midnight Rave NYFW Pop-Up Hypebeast, September 12, 2017, retrieved April 13, 2019^
  23. Eleanor Gibson. IKEA offers first look at furniture designed for millennials by Virgil Abloh Dezeen, May 1, 2018, retrieved April 13, 2019^
  24. Mayzie Hopkins. Off-White x SSENSE Fitness Capsule V Magazine, March 28, 2019, retrieved April 13, 2019^
  25. Rimowa Has Made a $1,000 See-Through Suitcase Bloomberg, June 5, 2018, retrieved February 20, 2020^
  26. Exclusive: Rimowa and Off-White Are Releasing a New Luggage Collection GQ, October 5, 2018, retrieved February 20, 2020^
  27. Virgil Abloh x MCA Chicago x Nike Air Force 1 '07 Official Imagery and Release Info HYPEBEAST, June 5, 2019, retrieved June 21, 2019^
  28. AC Milan and Off-White Drop Full Formal Collection For 2022/23 In New Partnership^
  29. WNBA^
  30. NYFW: The Shows - Home NYFW, retrieved 2024-10-04^
  31. Off-White™ Announces Official Partnership With WNBA Team New York Liberty Hypebeast, 2024-09-23, retrieved 2024-10-04^