National CineMedia, Inc. (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Theatres, Cinemark Theatres, Regal Cinemas and other regional theater circuits.
The publicly traded National CineMedia, Inc. owns 48.8% and is the managing partner of NCM. Regal's parent company Cineworld and Cinemark and hold the remainder of NCM shares.[1] In May 2014, Screenvision entered into a merger agreement with NCM for US$375 million.[2] The merger was blocked by the Department of Justice over antitrust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters.[3] In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment.