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Musement

Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. [1] A service initially focused in Europe and then progressively expanding to the rest of the world,[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,[4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located in Milan.

History

Founded in mid-2013,[6] Musement was an Italian-based start-up that secured funding from 360 Capital Partners[7] (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016.[8] Musement acquired Triposo in October 2017.[9]

In September 2018, Musement was acquired by TUI Group.[10][11]

In October 2020, the prior TUI Destination Experiences, which owned Musement, was renamed TUI Musement.[12]

External links

  • Musement
  • TUI Musement Official website
  • http://www.livemint.com/Leisure/NNkS8xpWYiTow136V1VRiM/Holidays-can-be-a-breeze.html
  • https://web.archive.org/web/20140422030622/http://en.startupbusiness.it/news/musement-launches-ios-app-and-prepares-to-disrupt-global-tour-booking-market
  • http://www.venturecapitaly.com/2013/11/musement-raises-690k-from-360-capital_1.html
  • http://www.ilsole24ore.com/art/tecnologie/2013-10-30/la-startup-musement--raccoglie-690mila-euro-150549.shtml?uuid=ABVebMa

References

  1. Musement raises investment Startupbusiness, May 13, 2014^
  2. Musement: About Us Musement^
  3. Sean O'Neil. Startup pitch: Well funded Musement helps travelers skip queues at top sights Phocuswire, June 9, 2014^
  4. Sean O'Neill. Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round Skift, November 2, 2017^
  5. Sean O'Neill. Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below Skift, October 11, 2017^
  6. Venture Capital and Startups made in Italy: Musement raises €690k from 360 Capital Partners and IAG (Italian Angels for Growth) to expand internationally Venturecapitaly, 2013-10-31, retrieved 2014-06-16^
  7. La startup Musement raccoglie 690mila euro Il Sole 24 ORE, retrieved 2014-06-16^
  8. Musement, a "digital travel companion" and ticketing platform, raises $10M Series B Techcrunch, November 15, 2016^
  9. Linda Fox. Consolidation in tours and activities as Musement acquires Triposo Phocuswire, 10 October 2017^
  10. TUI group acquires italian startup Musement^
  11. Dan Peltier. TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals Skift, September 14, 2018^
  12. TUI Destination Experiences diventa TUI Musement^