GetYourGuide is a German online marketplace for tour guides, excursions, travel-related activities, and tickets to tourist attractions.[1][2] It has more than 150,000 offerings worldwide from more than 20,000 supply partners, some of which use the GetYourGuide branding.[3] In the third quarter of 2025, the company sold over 10 million tickets.
Providers list their service on the platform and are charged a commission on sales.[4] The site features an online customer review system and operators are required to perform to certain standards.
History
On a trip to Beijing in 2009, Johannes Reck arrived a day early and had trouble navigating the city; his experience improved greatly after he was shown around by his friend and classmate at ETH Zurich, Tao Tao, and they sensed a market for local tour guides.[5]