Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
Original version
The original Mother formula was a natural-based formula in response to consumers' health demands. It had a poor reception due to its unfavourable taste. The original formulation contained 106 mg of caffeine, 33 g of sugar, fruit of the Açaí Palm, 68% apple juice, 5% lemon juice, carbonated water, fructose and malt extract and trace quantities of guarana and ginseng, per 250 mL can.
Reformulation and relaunch
Coca-Cola announced the reformulation and relaunch of Mother in June 2008 after 18 months on the market. Changes announced include a new taste ("extensively researched with consumers"), a larger 500 mL can, and a change of packaging colour from