Mini Brands is an American toy brand owned by the toy company, Zuru.[1][2] The brand consists of a series of miniature toys, many of which advertise real-life brands such as Tapatio, Hershey's and others. The toys are distributed out of Washington, D.C.[3]
Products
Mini Brands was launched in 2019.[4][5] In 2020 the company launched Series 2 and Toys Mini Brands. In 2021 the company launched Toys Series 2, Series 3, and Pixar Marvel Mini Brands.[6] In 2022 they launched Series 4 and Foodies, which includes fast food brands like Subway.
In 2024, the company collaborated with Ulta Beauty to create a Mini Brands beauty collection.[4]
Series One
References
- Caroline Tonks. Zuru prepares for global launch of 5 Surprise Toy Mini Brands Toy World Magazine, 2020-10-05, retrieved 2025-09-08^
- Perspective The Washington Post, 2019-05-30, retrieved 2025-09-08^
- Jennifer Miller. Where Is My Teeny-Tiny Box of Mike & Ikes?