Milk Tray is a British brand of boxed chocolates currently manufactured by Cadbury. Introduced in the United Kingdom in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is also sold in Australia, Canada, Ireland, New Zealand and South Africa.
The name 'Tray' derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.[1]
From 1968 to 2003, and since 2016, the chocolate is advertised on television by the 'Milk Tray Man', a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady.[2][3] The original tagline was And all because the lady loves Milk Tray.[2]