Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1]
Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]
Current selection
- Almond Crunch
- Raspberry Heaven
- Dreamy Fudge
- Hazelnut Swirl
- Orange Sensation
- Caramel Heart
- Coffee Crescent
- Pure Black Magic
- Midnight Truffle
See also
External links
References
- Vintage adverts show history of Black Magic chocolates The Telegraph, 21 August 2013, retrieved 2016-09-19^
- Ruki Sayid. Secrets of Black Magic chocolate box revealed in fascinating archive The Mirror, 2013-08-20, retrieved 2016-09-19^
- Black Magic Chocolates TV commercial, 1984^