The Mercury Mountaineer is a mid-size luxury sport utility vehicle (SUV) that was sold by Mercury from 1996 until 2010. The first Mercury SUV, the Mountaineer was a divisional counterpart of the Ford Explorer, marketed above it and between the Lincoln Aviator (ultimately replacing the latter). Across its three generations, the Mountaineer was marketed exclusively as a 5-door wagon, with no counterpart to the 3-door Explorer Sport or the Explorer Sport Trac pickup truck.
For its entire production, the Mountaineer was assembled by Ford at its Louisville Assembly facility (Louisville, Kentucky); prior to 2007, additional production was sourced from St. Louis Assembly (Hazelwood, Missouri). After the 2010 model year, the Mountaineer was discontinued, becoming the second Mercury line (after the Sable) to be discontinued before Mercury was withdrawn at the end of 2010.[1]
Background
For the 1991 model year, General Motors introduced the Oldsmobile Bravada mid-size SUV, derived from the newly-created five-door version of the Chevrolet S-10 Blazer. The first premium brand to release an SUV, Oldsmobile marketed the Bravada as a competitor to the Range Rover