Mercure is a French midscale hotel chain owned by Accor.[2] Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel. As of 2021, Mercure operated 949 hotels in 63 countries.[1] Outside Europe, Accor additionally uses the Grand Mercure brand, an upscale subsidiary in currently 12 countries.
History
Foundation and early years
The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand within the group.[3]
In 1989, Mercure opened its 100th hotel.[4] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Several hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were also rebranded into Mercure hotels.[5]
Development since 2000
By 2001, 655 Mercure hotels were in operation worldwide.[3] In 2007, following the launch of Accor's new brands MGallery, Pullman Hotels and Resorts and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[6]
In 2010, Mercure launched an expansive refurbishment program for its hotel rooms.[7][8] In 2011, Accor signed a deal with Jupiter Hotels in the United Kingdom to rebrand 24 of their properties into Mercure hotels.[9] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[10] In 2015, Mercure launched in Colombia[11] and opened three Grand Mercure hotels in Brazil.[12]
Business figures
See also
External links
References
- Key indicators Accor.com, retrieved 25 November 2019^
- Mercure by Accor Hospitalitynet.org, retrieved 22 December 2019^
- Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean Berghahn Books, 2009^
- L'accueil des animaux Lhotellerie-restauration.fr, 24 September 1998, retrieved 22 December 2019^
- 70 nouveaux Lhotellerie-restauraiton.fr, 19 April 2001, retrieved 22 December 2019^
- Entretien avec Gilles Pélisson Lhotellerie-restauration.fr, 6 September 2007, retrieved 22 December 2019^
- Mercure injects new life into its network of 725 hotels and accelerates its global expansion Hospitalitynet.org, 29 June 2012, retrieved 22 December 2019^
- Accor reveals new Mercure guestroom design Hospitality-on.com, 9 July 2012, retrieved 22 December 2019^
- 24 hotels join Mercure network in the UK Hospitality-on.com, 3 October 2011, retrieved 22 December 2019^
- Accor tailors Mercure for China, Hospitality Net, 1 March 2012 retrieved 22 December 2019^
- AccorHotels opens a third brand in Colombia Hospitality-on.com, 31 August 2015, retrieved 22 December 2019^
- Three new Accor hotels in Recife, Brazil Hospitalitynet.org, 4 February 2015, retrieved 22 December 2019^